[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-hDGJ8woIjVSvNMZwaITSvCOA6KV_7hDRIygkAbJ9-o0":3,"sanity-9eAGiL9xh25yekkOHGrRV-D6caPo0S50DPKp9eoLz9E":675},{"data":4,"sourceMap":-1},{"footer":5,"siteNav":63,"siteOptions":229,"slugs":573},{"contactText":6,"copyrightText":40,"footerText":41,"preFooter":61,"subscribeText":62},[7,18],{"_key":8,"_type":9,"children":10,"markDefs":16,"style":17},"9d486ad90064","block",[11],{"_key":12,"_type":13,"marks":14,"text":15},"1bb43be3663d","span",[],"Head Office\u2028",[],"h5",{"_key":19,"_type":9,"children":20,"markDefs":30,"style":39},"50ca9df6c1c1",[21,25],{"_key":22,"_type":13,"marks":23,"text":24},"d346b6076bc0",[],"34 West 27th Street, Floor 7\nNew York, NY 10001\nUSA\n\n",{"_key":26,"_type":13,"marks":27,"text":29},"2637570c0872",[28],"7423e29cf5ea","CONTACT",[31],{"_key":28,"_type":32,"linkTarget":33,"linkType":32,"route":36,"slug":37,"title":38},"internalLink",{"_ref":34,"_type":35},"de51104f-4f8a-4088-bf7b-a2e590f94d2a","reference","slug","contact","Contact","normal","Cuttable",[42,52],{"_key":43,"_type":9,"children":44,"markDefs":50,"style":51},"48756887f554",[45],{"_key":46,"_type":13,"marks":47,"text":49},"a78fa5ca7333",[48],"strong","We would love to\nhear from you.",[],"h2",{"_key":53,"_type":9,"children":54,"markDefs":59,"style":60},"4ab8f8f0aa13",[55],{"_key":56,"_type":13,"marks":57,"text":58},"ca1191f102e6",[],"Feel free to reach out if you would like\nto join up, or simply have a chat.",[],"large",null,"Subscribe to our mailing list",{"navButtons":64,"navFooterPrimary":88,"navFooterSecondary":95,"navFooterSub":108,"navMain":115,"socialLinks":215},[65,76],{"_key":66,"_type":67,"buttonColour":68,"buttonIcon":69,"buttonSize":70,"link":71},"e8e81eb872b9","button","lime","star","standard",[72],{"_key":73,"_type":74,"linkType":74,"title":75},"0459abf6beff","modalLink","Book a demo",{"_key":77,"_type":67,"buttonColour":78,"buttonIcon":79,"buttonSize":70,"link":80},"9e0758b1eabf","purple","arrow",[81],{"_key":82,"_type":83,"blank":84,"href":85,"linkType":86,"title":87},"2f640c4d6b3a","link",true,"https:\u002F\u002Fapp.cuttable.com","externalLink","Sign in",[89,92],{"linkType":32,"route":90,"slug":61,"title":91},"index","Home",{"linkType":32,"route":36,"slug":93,"title":94},"pricing","Pricing",[96,99,102,105],{"linkType":32,"route":97,"slug":61,"title":98},"blog","Articles",{"linkType":32,"route":36,"slug":100,"title":101},"careers","Careers",{"linkType":32,"route":36,"slug":103,"title":104},"in-the-press","In the Press",{"linkType":32,"route":36,"slug":106,"title":107},"team","Team",[109,112],{"linkType":32,"route":36,"slug":110,"title":111},"privacy-policy","Privacy Policy",{"linkType":32,"route":36,"slug":113,"title":114},"terms-of-service","Terms of Service",[116,167,204,207,208],{"_type":117,"dropdownLinks":118,"title":166},"dropdownNav",[119,122,125,127,130,133,136,139,141,144,147,149,152,155,157,160,163],{"_type":120,"title":121},"navTitle","Platform Overview",{"linkType":32,"route":36,"slug":123,"title":124},"platform-overview","How It Works",{"_type":120,"title":126},"Create",{"linkType":32,"route":36,"slug":128,"title":129},"ad-creation","Ad Creation",{"linkType":32,"route":36,"slug":131,"title":132},"ads-for-black-friday","Black Friday",{"linkType":32,"route":36,"slug":134,"title":135},"platform-ad-editing","Editing Ads",{"linkType":32,"route":36,"slug":137,"title":138},"shoots-ai-photography-video-studio","AI Photography Creation",{"linkType":32,"route":36,"slug":137,"title":140},"AI Video Creation",{"linkType":32,"route":36,"slug":142,"title":143},"designs","Customisable Designs",{"linkType":32,"route":36,"slug":145,"title":146},"ai-image-editor","AI Image Editing",{"_type":120,"title":148},"Publish",{"linkType":32,"route":36,"slug":150,"title":151},"publish-to-meta","Meta Publishing",{"linkType":32,"route":36,"slug":153,"title":154},"meta-insights","Meta Insights",{"_type":120,"title":156},"Learn",{"linkType":32,"route":36,"slug":158,"title":159},"brand-intelligence","Brand Strategy",{"linkType":32,"route":36,"slug":161,"title":162},"media-library","Media Library",{"linkType":32,"route":36,"slug":164,"title":165},"product-catalogue","Shopify Catalog","Platform",{"_type":117,"dropdownLinks":168,"title":203},[169,171,174,177,180,183,186,189,191,194,197,200],{"_type":120,"title":170},"Industries",{"linkType":32,"route":36,"slug":172,"title":173},"home-and-living","Home and Living",{"linkType":32,"route":36,"slug":175,"title":176},"beauty-and-personal-care","Beauty and Personal Care",{"linkType":32,"route":36,"slug":178,"title":179},"baby-and-kids","Baby and Kids",{"linkType":32,"route":36,"slug":181,"title":182},"fashion-and-accessories","Fashion and Accessories",{"linkType":32,"route":36,"slug":184,"title":185},"food-and-beverage","Food and Beverage",{"linkType":32,"route":36,"slug":187,"title":188},"footwear","Footwear",{"_type":120,"title":190},"Roles",{"linkType":32,"route":36,"slug":192,"title":193},"performance-marketers","Performance Marketers",{"linkType":32,"route":36,"slug":195,"title":196},"brand-marketers","Brand Marketers",{"linkType":32,"route":36,"slug":198,"title":199},"founders","Founders",{"linkType":32,"route":36,"slug":201,"title":202},"cmos","CMOs","Use Cases",{"linkType":32,"route":36,"slug":205,"title":206},"customer-reviews","Customers",{"linkType":32,"route":36,"slug":93,"title":94},{"_type":117,"dropdownLinks":209,"title":156},[210,212,213,214],{"linkType":32,"route":97,"slug":61,"title":211},"The Cutting Room",{"linkType":32,"route":36,"slug":106,"title":107},{"linkType":32,"route":36,"slug":103,"title":104},{"linkType":32,"route":36,"slug":100,"title":101},[216,221,225],{"_key":217,"_type":218,"href":219,"name":220},"f9709f445432","socialMediaLink","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcuttable","LinkedIn",{"_key":222,"_type":218,"href":223,"name":224},"6c605c3a6a5e","https:\u002F\u002Fwww.instagram.com\u002Fcuttable.ads\u002F","Instagram",{"_key":226,"_type":218,"href":227,"name":228},"87c819832ce7","https:\u002F\u002Fwww.tiktok.com\u002F@cuttable.ads","TikTok",{"_createdAt":230,"_id":231,"_rev":232,"_type":231,"_updatedAt":233,"blog":234,"contactEmail":462,"form":463,"language":61,"name":40,"popup":469,"seo":558,"subscribeText":62},"2025-01-15T23:22:35Z","siteOptions","Mhssgs6mzl7NECPsWD1e5W","2026-05-04T00:45:40Z",{"blogModuleHeading":235,"blogModuleSubHeading":254,"blogPanelContent":255,"blogPanelHeading":264,"blogs":281},[236],{"_key":237,"_type":9,"children":238,"markDefs":252,"style":253},"9be4fff25a48",[239,243,248],{"_key":240,"_type":13,"marks":241,"text":242},"247a09103ae8",[],"The ",{"_key":244,"_type":13,"marks":245,"text":247},"9dce948cec74",[246],"em","Cutting",{"_key":249,"_type":13,"marks":250,"text":251},"4ebed1407c9d",[]," Room",[],"h1sub","Top Articles",[256],{"_key":257,"_type":9,"children":258,"markDefs":263,"style":39},"0f215345fe50",[259],{"_key":260,"_type":13,"marks":261,"text":262},"88b2d96a740f",[],"Opinionated, practical guidance on creative volume, variation, and testing velocity—for teams scaling performance on Meta.",[],[265],{"_key":266,"_type":9,"children":267,"markDefs":280,"style":51},"ca1e43195921",[268,272,276],{"_key":269,"_type":13,"marks":270,"text":271},"bc8c842d08dc",[],"Subscribe to\nthe ",{"_key":273,"_type":13,"marks":274,"text":275},"327573c4fe7a",[246],"cutting\n",{"_key":277,"_type":13,"marks":278,"text":279},"0d96b56e9486",[],"room",[],[282,338,376,417],{"media":283,"slug":336,"title":286},{"image":284,"mediaType":335},{"_type":285,"alt":286,"asset":287},"picture","Why Most Performance Teams Under-Produce Creative (Even When They Know Better)",{"_createdAt":288,"_id":289,"_rev":290,"_type":291,"_updatedAt":292,"assetId":293,"extension":294,"metadata":295,"mimeType":329,"originalFilename":330,"path":331,"sha1hash":293,"size":332,"uploadId":333,"url":334},"2026-02-25T01:14:47Z","image-4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080-png","FhGeqeprBf6xSLFzdSyElo","sanity.imageAsset","2026-02-25T01:14:48Z","4f699be9f70b5850f607d89740b4b6e58e383f43","png",{"_type":296,"blurHash":297,"dimensions":298,"hasAlpha":303,"isOpaque":84,"lqip":304,"palette":305,"thumbHash":328},"sanity.imageMetadata","M171s9.80M?v00q[V@FLo#DN.T4T-6-;E2",{"_type":299,"aspectRatio":300,"height":301,"width":302},"sanity.imageDimensions",1.7777777777777777,1080,1920,false,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACPklEQVR4nDXP23KaQACAYS+NiqfG8QASEAJBWFdgYXFRTmLEGFGjMbHRTG07TduZXLTvf9FxJn2Ab\u002F75Mw3mqslwdJsX5a5uORbx+sgRZZXlROZKoNkO3eZabQ4NvK+\u002F\u002F+yOJ06Uc1T5olDM5qgML3V5qSveaNDEJBgTf9w38fWNJoiSJAg8L9BtvtFiFU3fHU7H7z+70CiUqmecpzIKRAo0AcJRcr\u002FZH6eLBwMTWYUIKOuBMsVAuVFaDMcJ0vR+dfj2ZmBSLF9m88VsvpjRTEczsUFG6eP+x\u002Fvf3eGEXU8F0Ld6v2b6+2qQ+Fi8llleJF6Ybp76llOq1LK5\u002FxggRx8MZ6vt6e199\u002FLFHfk6BBZUYru7j41lZANVvZa7yCHDIJbVXrFSO5dzVEZDjoYwtElwe7d+Oiwedl4QwZ4q8izLtHqKYPVVRVF6UMdkpCOnzYtU6dMHBtZAQxggjMhoGE7CyWwUTbS+0WjR5Uq13qQ5UZYUDWGCXU9WQb3F5IuVj+feGZ+3gYkhckxMLOIBw262ucplvcFwkqbbxBuFMdARzXLVWj1HlbJ56oyhTaDt9m1iOENEPNNxDXsAdKsjKZwoq9AkQRxMEhO7nCA1GbbWaFHlaq5QuiiUMo4fk\u002FDWDW+9cTKZL+P50o9neBgAwwI6coZ+PFuE0zt7GPQtR7cGQEeCrLIdib7qZIJpGs\u002FX41kaTeeL9eNmf0y3+yhJLeIZmPjRbbp9fti\u002Fbvavm+eXx8+vq91LstyGSepGyT8Dy4A3S3tQswAAAABJRU5ErkJggg==",{"_type":306,"darkMuted":307,"darkVibrant":312,"dominant":315,"lightMuted":316,"lightVibrant":320,"muted":323,"vibrant":326},"sanity.imagePalette",{"_type":308,"background":309,"foreground":310,"population":311,"title":310},"sanity.imagePaletteSwatch","#424549","#fff",8.22,{"_type":308,"background":313,"foreground":310,"population":314,"title":310},"#2b1607",0.16,{"_type":308,"background":309,"foreground":310,"population":311,"title":310},{"_type":308,"background":317,"foreground":318,"population":319,"title":310},"#a99688","#000",2.74,{"_type":308,"background":321,"foreground":318,"population":322,"title":310},"#ecb48c",0,{"_type":308,"background":324,"foreground":310,"population":325,"title":310},"#848b91",2.49,{"_type":308,"background":327,"foreground":310,"population":322,"title":310},"#db7023","zPcFBIBdCneFd5VaiIEGi1PASA==","image\u002Fpng","ai_gen_1770421637957_1_edited_1770422171639.png","images\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png",2464897,"CpHIKu8QFF00dwFmfwbrJK5FcRdJmSqt","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png","image",{"_type":36,"current":337},"why-most-performance-teams-under-produce-creative-even-when-they-know-better",{"media":339,"slug":373,"title":375},{"image":340,"mediaType":335},{"_type":285,"asset":341},{"_createdAt":342,"_id":343,"_rev":344,"_type":291,"_updatedAt":342,"assetId":345,"extension":294,"metadata":346,"mimeType":329,"originalFilename":368,"path":369,"sha1hash":345,"size":370,"uploadId":371,"url":372},"2026-02-25T01:14:44Z","image-b0dd69760279ce96388720ff9c455a2c594b239e-1920x1080-png","FhGeqeprBf6xSLFzdSyED2","b0dd69760279ce96388720ff9c455a2c594b239e",{"_type":296,"blurHash":347,"dimensions":348,"hasAlpha":303,"isOpaque":84,"lqip":349,"palette":350,"thumbHash":367},"M88gTy-:0fIor@~UxtE2Ipo1IoRks:WYkB",{"_type":299,"aspectRatio":300,"height":301,"width":302},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACUUlEQVR4nCXNaW\u002FSYAAAYH4Bffu2b0sPKD1oofSAFlqOwpAVxjXObbApi3GbsMxjR1zMYtREY5aYGD\u002FpB\u002F+sgf2AJ09EU0XbVK2sbGSkoqPvVHPtRmHcDc5Pum9fDZaznfmwMh9W2g3HNlRFFgSBZRhEkjiEIJJJy55rVD2jUbFm\u002FeDiZO\u002FuYvzwZn7\u002Fenp92js7fLYYBdNeea\u002Fh+q6uZyRJ5FgWIbTFOStdr+S7zeJiWPuwnv58ePn3+9W\u002FHzd\u002FPq4eVwfvF+HppH60HwxCL\u002FANMyvLIscw5GbGQcTJZWqVfC\u002F0lwe7X25Pfn1efbu\u002F\u002FHp79ft2\u002FXgxu5zWj\u002Fvlw35lEHr1kmUbiixyLEOSxBbbZqrkmc26ezRq3F3Ob9bPJ8Nxq9mb97vrWXM1rZ0Og8V+MN4rhTWnkNNSEr\u002FFAMexSDqdzNtatWTtd4Lz5fBo0nOLVU13C05hOWp9Ohu\u002FW7SPB9Vx2w9reddS5SQboyDEsQ2WJT6ry24+Eza8xaTVCeuZrC0qhmm5i9Hg+sXouFPu1O3dillyNF1NJHgKkTj+hAWBUVOCocvlotlrBbWqJ8kplhdFKeW7TsO3\u002FZzi5ZS8IaUVTohTDA0JiOF4dIM5jhIEVpZ4y0gFZSdnGxyfIEkakSjJ05rEZFXe0pOawsc5RFP4RoIowLaYpkmWoXiOVuSEmVUlMYkQDSFBEpBnCDGOUiKjKZwoxBiaICAAIApAFMOiAIAIQpCmiViMTCQYWYqzbAxCCACOEBHnKIEnBR4JcSrOkTQFn3AU22AMw\u002F4DpAB+Min1cxsAAAAASUVORK5CYII=",{"_type":306,"darkMuted":351,"darkVibrant":354,"dominant":357,"lightMuted":358,"lightVibrant":360,"muted":362,"vibrant":365},{"_type":308,"background":352,"foreground":310,"population":353,"title":310},"#433c30",10.85,{"_type":308,"background":355,"foreground":310,"population":356,"title":310},"#411404",0.01,{"_type":308,"background":352,"foreground":310,"population":353,"title":310},{"_type":308,"background":359,"foreground":310,"population":356,"title":310},"#8c9499",{"_type":308,"background":361,"foreground":318,"population":322,"title":310},"#f7a082",{"_type":308,"background":363,"foreground":318,"population":364,"title":310},"#b5987f",5.89,{"_type":308,"background":366,"foreground":310,"population":322,"title":310},"#f0490e","TAgGDIIMZ3WfZJh0eGUZn5bQWQ==","ai_gen_1770421354269_1_edited_1770421930559.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",2570612,"tvcl7SX3IynbQ5kyM5T3Dtgl2eO1uC9a","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",{"_type":36,"current":374},"creative-volume-is-the-performance-lever-not-targeting-not-bidding","Creative Volume Is the Performance Lever (Not Targeting, Not Bidding)",{"media":377,"slug":414,"title":416},{"image":378,"mediaType":335},{"_type":285,"asset":379},{"_createdAt":380,"_id":381,"_rev":382,"_type":291,"_updatedAt":380,"assetId":383,"extension":294,"metadata":384,"mimeType":329,"originalFilename":409,"path":410,"sha1hash":383,"size":411,"uploadId":412,"url":413},"2026-02-25T01:13:54Z","image-796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714-png","C5PqYZpKNm3ML5t3txlMwy","796da259e3d02d8dbdf964b9ffae9c6b66f55023",{"_type":296,"blurHash":385,"dimensions":386,"hasAlpha":84,"isOpaque":84,"lqip":390,"palette":391},"MILgk}=RjMI8xxQxsEtPR%t7%PMwW9%ORg",{"_type":299,"aspectRatio":387,"height":388,"width":389},1.781512605042017,714,1272,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAACrklEQVR4nEXSyW8bdRiHcf9h9FAEoghUpAAHVE4IyAEQF3oqEmoRaVGQKiEKLc3SNnFqe+J4MhnPvngm49hjp8ulPdB4iWd+s7h\u002FxFPFqcThuX706tW30q+\u002FJtqeE27NCbZLgmpJsFPSeVzQqRX4jQJPyvB3BV5T4LZSXDnFVVLsgwRbnZ2nz+i4KZUzzN8s8DYK3M0C90GO+yjH2cqwqxnWjsCqpVj1BKN+Srs25qB+wkHjBHV3hNaa0N6foqlTbHtGJdwu8TYLnLUC698c426Gfi\u002FDWBcLzJEEtpQusMb6c26vtPj15w2uX1tjdaVB9eExijxGVSdY9pRKWC3xHuTYGznWvRzj7xz9Toa5Jug0c0I1w9sX6NKUv1bbfPHZt3z47vu8985FLn90hT9W95D3T1C1MZZzBu6UuA9z3K2csFHS3ZsT7ZVEckHPKOiaOR1NYMpTbt\u002FcZenjJT69dIGlDy7wyaXL\u002FH5rB1n5D1UfY7oTKkGtWPzLreUctUuG7pxj\u002FzVDf07sFfS8nK6X4ekJ63dUfvz6G3746nOuLn\u002FJte++Z\u002F0fhX311QK03CmVTqNYPN+pC6J2QeyWDDtzYr8ksjNCSxA6AteYsbvd4c\u002FfrnPj6jIrPy1z\u002F8YvtKoOSvuEA310DvpSjv04xZFSunrOsFMwDAviICdyBYGdEDgpvjPDVJ+iSBLNrfvIG3cxHlXR5XgBqsbbC\u002F3m2SwSnGZK3814Fuc8H+Q8G2Q8HWY8GQiOzxoKBvGYQfySJ8MXHMcviMKXGNYrlPZocaG5AFsplpRg7SWEZkovEPRDQe9Q0IsER1FKt5vS7SXn9ROO4oTDfop3mKDZExRthGqMsL1TKoEqFsu35QRHOV+9055haTNM7RRDP8UwpxjWBMP+P\u002F1tmjVBM8eYzoSwm\u002FIG8H\u002FAVtAdxSUAAAAASUVORK5CYII=",{"_type":306,"darkMuted":392,"darkVibrant":395,"dominant":398,"lightMuted":401,"lightVibrant":402,"muted":405,"vibrant":407},{"_type":308,"background":393,"foreground":310,"population":394,"title":310},"#4c493c",0.25,{"_type":308,"background":396,"foreground":310,"population":397,"title":310},"#6e357f",0.66,{"_type":308,"background":399,"foreground":318,"population":400,"title":310},"#b4b4dc",19.9,{"_type":308,"background":399,"foreground":318,"population":400,"title":310},{"_type":308,"background":403,"foreground":318,"population":404,"title":310},"#b884ed",0.2,{"_type":308,"background":406,"foreground":318,"population":322,"title":310},"#9c9c6c",{"_type":308,"background":408,"foreground":310,"population":356,"title":310},"#5488c4","Screenshot 2025-04-09 at 10.49.43 AM.png","images\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",324784,"DAMmduu5Aa0KJfcqpsVcFIlCNjboqf6y","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",{"_type":36,"current":415},"creative-is-the-new-targeting","The death of demographic targeting: Why your creative is now your best targeting tool",{"media":418,"slug":459,"title":461},{"image":419,"mediaType":335},{"_type":285,"asset":420},{"_createdAt":421,"_id":422,"_rev":423,"_type":291,"_updatedAt":424,"assetId":425,"extension":426,"metadata":427,"mimeType":453,"originalFilename":454,"path":455,"sha1hash":425,"size":456,"uploadId":457,"url":458},"2026-02-25T01:13:39Z","image-116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190-jpg","C5PqYZpKNm3ML5t3txlGuG","2026-02-25T01:13:40Z","116a6daee2dfac8b6167849c0a004d348b9822a0","jpg",{"_type":296,"blurHash":428,"dimensions":429,"hasAlpha":303,"isOpaque":84,"lqip":433,"palette":434},"MjOyw$Vr~Vt64:babHs.j[WXROtSWAWBkD",{"_type":299,"aspectRatio":430,"height":431,"width":432},1.8016806722689076,1190,2144,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAFBv\u002FEACYQAAEDAwMCBwAAAAAAAAAAAAEAAgMEBREGByESUSMxNUFSobH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACBP\u002FEABoRAAIDAQEAAAAAAAAAAAAAAAACARFREgP\u002F2gAMAwEAAhEDEQA\u002FAGS8+lVXGfDPHdcLs\u002FQNk1Fcw6IUwDQBzn7SDVjNLLn4n8R7tpNJJqC8h7sgdIHsoEelmCx\u002FPpobBZmt8bH4E7SMealnZPdSPS4Kp0\u002F\u002F2Q==",{"_type":306,"darkMuted":435,"darkVibrant":438,"dominant":441,"lightMuted":442,"lightVibrant":444,"muted":447,"vibrant":450},{"_type":308,"background":436,"foreground":310,"population":437,"title":310},"#4b3930",5.15,{"_type":308,"background":439,"foreground":310,"population":440,"title":310},"#0f2538",1.43,{"_type":308,"background":436,"foreground":310,"population":437,"title":310},{"_type":308,"background":443,"foreground":318,"population":314,"title":318},"#d4cab1",{"_type":308,"background":445,"foreground":318,"population":446,"title":318},"#f5d5ba",0.67,{"_type":308,"background":448,"foreground":310,"population":449,"title":310},"#5476ac",0.12,{"_type":308,"background":451,"foreground":318,"population":452,"title":310},"#b79e43",0.77,"image\u002Fjpeg","blog.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",111033,"eabkqhairTdSnJN1e7dvWhWakzeI1Ee4","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",{"_type":36,"current":460},"creator-burnout-the-hidden-reason-your-ad-performance-is-suffering","Creator Burnout: The hidden reason your ad performance is suffering","hello@cuttable.com",{"ctaText":464,"disableForm":84,"heading":465,"modalLinkUrl":466,"redirectUrl":467,"subheading":468},"Start Free Trial","Ad Dominance Awaits.","https:\u002F\u002Fapp.cuttable.com\u002Fp\u002Fget-started","https:\u002F\u002Fwww.cuttable.com\u002Fthanks-for-joining-the-creative-revolution ","Fill in the form and we'll be in touch.",{"enabled":303,"popupImage":470,"popupImageMobile":507,"popupIntro":519,"popupText":528},{"_type":285,"asset":471},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":476,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},"2026-04-23T23:50:49Z","image-2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760-png","pn7GvmYaTH5iJ6kzuoJLjh","2f4ec6d03b3de852a3f3d938428f9ddceb5e9934",{"_type":296,"blurHash":477,"dimensions":478,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":483,"thumbHash":501},"MTKz6royp|ovXc?pjuIta{R*lWayVQj[j2",{"_type":299,"aspectRatio":479,"height":480,"width":481},1.763157894736842,760,1340,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAACrklEQVR4nIWSy09TURDG+R885yY+giYujBvjSqNuTFxo4luiK93oyijButFE8RGlrY8FgoZgFB9IuS1R4J7bS8CIFAWxiLSCiKCJER\u002FBR4haW8o9M5+5t+rCjYtfZr7JnC85M1NkQbyzSH63SGR9tMwpbWT\u002FYLlGTtFvTUbW0ka21a\u002FJQj+JrGKRVSSnFInnRYrFpCKZsyFdhxbozpmVOpFZr7szm\u002FWD3Bbdk9+mH7nbde9MiU+PR75E97ib9X1apR2ar\u002F23ML7bJMeKFORnBTEdpzncTWs5+amCO55U8b2BGu5\u002FFeHUmxin3jRxcqyBe1\u002Fc5L7Reu4bvcX9r+t5cCrMCb2G4zSbHIgfNonxIovkF0Wz8g4Vc1LvwZPxJtyK3ECj2YCuRCcSiS60t7ehufk2IpEGmGYjYrEoWqw76B+PoS+\u002FC3E9j22alVHaePXbUORtzOWHtBEDnyrR\u002FqgWHb1X0Pe8CT1pE53JG+jovQr7fg3srhq0ddfi7uPLePzhHBLuOtg02ze0tPAMxRdFMq8g2ZlZhPbPO+CMHIOTDqNt+AycoTCcdMgnngrBHgz60Rk+Aef9TtjTi6FIcpzkP4Yk+PbUQtQmdiNcW4fghRiC1SaCVVEEq6MFXRVF6KLp69ClelSrQzA\u002FLv3X0Puy4Rua75YifO0MDpYlEdifRqA0hQP70jhQmkLZ3iE\u002FD5QNIFA6iEDpU5ysrMPNsdWwtMFxiIJhYcty2iLJ0cklXNlymI+fbeLyoMXlQZuPVthcXqH4yOl4IffqFYqPhVr4vHmKIxPL2CZJDozClhWJSZuld5huS67YbXy\u002F3L0+ssG99myrT50X017c5uPlHteHN7mRtyvc5myxa5N3w\u002F4dvvRmONGq5TeLRMby5uBjZFr\u002Fw99eLTKKxE9F8qsiMfwLpMxvyvDwBVIAAAAASUVORK5CYII=",{"_type":306,"darkMuted":484,"darkVibrant":486,"dominant":489,"lightMuted":492,"lightVibrant":495,"muted":497,"vibrant":500},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},"#547c40",{"_type":308,"background":487,"foreground":310,"population":488,"title":310},"#4d6630",0.03,{"_type":308,"background":490,"foreground":318,"population":491,"title":318},"#b4fc14",33.69,{"_type":308,"background":493,"foreground":318,"population":494,"title":310},"#bbc5c7",0.38,{"_type":308,"background":496,"foreground":310,"population":356,"title":310},"#8470fc",{"_type":308,"background":498,"foreground":318,"population":499,"title":310},"#8ba959",0.6,{"_type":308,"background":490,"foreground":318,"population":491,"title":318},"Z5uFU4YPOFd\u002FdHT4eX1wKEhIiYdwmAg=","good ads, instantly.png","images\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",62360,"0ClDlTfNUeH1m2LDzUpvPLxm3nBbUUaP","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",{"_type":285,"asset":508},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":509,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},{"_type":296,"blurHash":477,"dimensions":510,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":511,"thumbHash":501},{"_type":299,"aspectRatio":479,"height":480,"width":481},{"_type":306,"darkMuted":512,"darkVibrant":513,"dominant":514,"lightMuted":515,"lightVibrant":516,"muted":517,"vibrant":518},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},{"_type":308,"background":487,"foreground":310,"population":488,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"_type":308,"background":493,"foreground":318,"population":494,"title":310},{"_type":308,"background":496,"foreground":310,"population":356,"title":310},{"_type":308,"background":498,"foreground":318,"population":499,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},[520],{"_key":521,"_type":9,"children":522,"markDefs":527,"style":39},"bfbb93e38d5d",[523],{"_key":524,"_type":13,"marks":525,"text":526},"3f221e05b67b",[],"howdy! 👋🏻",[],[529,538,547],{"_key":530,"_type":9,"children":531,"markDefs":536,"style":537},"84e5c1d0550c",[532],{"_key":533,"_type":13,"marks":534,"text":535},"e98b401e9641",[],"Try Cuttable, free for 14 days.",[],"h2lower",{"_key":539,"_type":9,"children":540,"markDefs":545,"style":546},"4453012c5e71",[541],{"_key":542,"_type":13,"marks":543,"text":544},"72bae2004e5d",[],"for ecom brands spending thousands on meta.",[],"small",{"_key":548,"_type":9,"children":549,"markDefs":555,"style":39},"a081b440b924",[550],{"_key":551,"_type":13,"marks":552,"text":554},"a9cdecc530d0",[553],"e9877b715d77","book a demo",[556],{"_key":553,"_type":83,"blank":84,"buttonColour":68,"buttonIcon":557,"buttonSize":60,"linkType":86,"title":61},"",{"_type":559,"metaDescription":560,"ogImage":561},"seo","The AI ad creative production system for high-growth DTC brands. Scale Meta ad volume and variation without scaling headcount. Built for performance teams.",{"asset":562},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":563,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},{"_type":296,"blurHash":477,"dimensions":564,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":565,"thumbHash":501},{"_type":299,"aspectRatio":479,"height":480,"width":481},{"_type":306,"darkMuted":566,"darkVibrant":567,"dominant":568,"lightMuted":569,"lightVibrant":570,"muted":571,"vibrant":572},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},{"_type":308,"background":487,"foreground":310,"population":488,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"_type":308,"background":493,"foreground":318,"population":494,"title":310},{"_type":308,"background":496,"foreground":310,"population":356,"title":310},{"_type":308,"background":498,"foreground":318,"population":499,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"blogs":574,"pages":590,"team":657},[575,576,577,415,578,460,579,580,581,582,374,583,584,585,586,587,588,337,589],"what-is-the-20-ad-head-start","beta-program-update","meta-creative-variation","ai-advertising-landscape-tools-agencies-creative-production-systems-2026","novblog2","whats-coming-to-cuttable-labs","novblog4","cuttables-new-credit-system-explained","creative-testing-strategy-teams","ai-creative-tools-that-work","decblog1","the-worlds-first-ai-creative-agency","meta-ad-creative-production-system","new-testimonial-ads","ai-just-killed-the-manifesto-ad-and-we-helped",[187,591,592,593,594,195,128,595,175,596,131,597,598,599,142,600,153,601,602,134,603,604,605,606,164,607,608,609,178,610,611,612,201,198,613,614,615,616,617,618,619,620,621,622,103,623,624,625,626,627,184,628,629,630,106,631,632,181,633,123,634,635,636,637,145,110,158,137,205,100,638,639,640,641,642,643,644,645,37,646,647,648,150,649,161,192,113,650,172,93,651,652,653,654,655,656],"platform-shopify-sync","pet-care","andromeda","outdoor-and-adventure","scaling-brands-meta","health-and-supplements","cuttable-vs-motion","meta-ai-production-system","coffee-club","cuttable-vs-adcreativeai","monos","thanks-for-joining-the-creative-revolution","cuttable-1000-ad-giveaway","platform-meta-publishing","platform-AI-editing","cuttable-vs-getads","cuttable-vs-bannerflow","cuttable-vs-chatgpt","tech-and-electronics","meta-ads","shoots-video","webstore-connect","scaling-brands","cuttable-vs-manta","modules","meta-ads-no-slop","platform","cuttable-vs-adcreative","cuttable-vs-creatopy","cuttable-shoots","early-stage","cuttable-vs-storyteq","cuttable-vs-canva","platform-brand-strategy","scaling-brands-DTC","cuttable-vs-heyparker","jewellery","platform-media-library","cuttable-vs-celtra","cuttable-pricing","how-it-works","sports-and-fitness","cuttable-vs-ember","media-agencies","cuttable-vs-marpipe","cuttable-vs-smartly","quitelike","use-my-copy","cuttable-vs-zeely","scaling-brands-ecomm","platform-ad-creation","ai-product-video-creation","linkedin","ai-ip-data-usage","e-commerce","creative-testing-platform","brand-control","bobby-case-study","sale-campaigns","20-ad-head-start","cuttable-vs-canva-grow","not-ready","cuttable-vs-marketer","service-businesses","cuttable-reviews","will-be-in-touch",[658,659,660,661,662,663,664,665,666,667,668,669,670,671,672,673,674],"charlotte-hicks","ciaran-alstowe","quinn-masters","tait-brown","niall-alstowe","silla-tan","sam-ayre","ant-white","josh-zhu","kyle-ruan","jessica-kapiten","vanessa-lai","sam-kroonenburg","jack-white","edward-ring","aaron-murphy","qian-tang",{"data":676,"sourceMap":-1},{"_createdAt":677,"_id":678,"_rev":679,"_system":680,"_type":97,"_updatedAt":683,"author":684,"content":721,"date":1216,"excerpt":1217,"hero":1218,"isFeatured":303,"relatedBlogs":1253,"seo":61,"slug":1320,"tag":1321,"title":1327},"2025-05-06T00:43:49Z","2229f919-b4da-4bf6-8746-179aef7fffe0","dt4G7X5A2lxuYPVLgtRaK9",{"base":681},{"id":678,"rev":682},"C5PqYZpKNm3ML5t3txnPaq","2026-05-10T12:24:42Z",{"avatar":685,"name":719,"role":720},{"asset":686},{"_createdAt":687,"_id":688,"_rev":689,"_type":291,"_updatedAt":690,"assetId":691,"extension":294,"metadata":692,"mimeType":329,"originalFilename":714,"path":715,"sha1hash":691,"size":716,"uploadId":717,"url":718},"2026-02-25T01:13:02Z","image-5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500-png","n9jxN5mf0d4OX1bW130dXb","2026-02-25T01:13:03Z","5eaf585ab61b9bdbb146cc83442c15151b9dbf5d",{"_type":296,"blurHash":693,"dimensions":694,"hasAlpha":84,"isOpaque":303,"lqip":697,"palette":698},"eGE_?Sxu00D%~VR*oeo0Rka}0fRk=|xt%19aay-obIIpM|WV%Lt6IV",{"_type":299,"aspectRatio":695,"height":696,"width":696},1,1500,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAAEuUlEQVR4nI2Ua0yTZxTHX+pmponZh8UsukwQeqOFCrwCpaUtrYLCZPNWyabDBVGjOKWQcnfv3AABWwVaJkXKRVpAaLmsDqGWik0RmFoFtQ4QyCILbnOoG4iM9jlLiX5YAsTz8UmeX37nOef\u002FYNgCxWAwlnO5+DohPzgqLNQ\u002FJSTAuxhnkmW+DM\u002F9VOp6Fo1GW4VhGAl7yyJxOJy14SL2ge1b+c0x0cKBXZG8R1v5G4c5gT7dG5jkIqqX+1Y6nf7B20DdcBxfuWWLYPO+3ZH69K\u002F3TSqzEx2l+cnOgoxDTsmBnbOfhXMeB7LoNUwyOeK1qduiMIIgSNzN3HV7Y7Zl5mUeG+7UKebGbjc7x\u002FsNaKSnHt1oOucszIyfE0eGjgZuoOfgTLLXa8sFoa5DkkjEC0g8sk9r0BY9\u002F33QjP59chPmnvTB7K9d8OddHXTV5qDUwzunN3P9DWw\u002FH4GYwVi+FHBZVASPk5UUf\u002Fl6a9nMhN2EJoe6YHrUApP2dhi+Xg1mTTbKkXwxt21TcPdGf2b0Nhxf6epsIagbgWGkz7dHBOVlHmky1hdO3WhVoVuGcnjcq4NfTNXwU\u002Fn3UFMgQacle2djPuFfDQpgiRhLGQKAW\u002FrxWFalLKXG0lj4\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\u002FB66QzfBE9vP8qaNWtWYtj8cNzmrQQCwXtskegjdmiYIIATluHPDu3c9WnUX5UyqbO\u002F4wLYr1VDn6EEOjU5YChNg9zkWBQh5L2g0lkWT4p3lifVexPNfYPH\u002FHcWEiJ0Dwzh8XFOaBLODtX5BfMGfTZypvgCgTPj+FdgqpPDoEULdnMV9OjPgV6ZBkkH90BQUCDy8KJPuXvRhjwojB89qT4nyTS\u002F3RjODduPswVq\u002F2DuAxYe8oLpHzxHZQUi3wA2xOyMhqqzGXCnXQ32zmrobSqCyoJkiNkRCWQaE9a6U9DHnnSHB5n5jxfN9xHFm2X9Dyj0Y3KguZPKAAAAAElFTkSuQmCC",{"_type":306,"darkMuted":699,"darkVibrant":701,"dominant":703,"lightMuted":706,"lightVibrant":707,"muted":709,"vibrant":712},{"_type":308,"background":700,"foreground":310,"population":488,"title":310},"#502b27",{"_type":308,"background":702,"foreground":310,"population":356,"title":310},"#290904",{"_type":308,"background":704,"foreground":318,"population":705,"title":310},"#d0b69e",1.64,{"_type":308,"background":704,"foreground":318,"population":705,"title":310},{"_type":308,"background":708,"foreground":318,"population":356,"title":310},"#eca09f",{"_type":308,"background":710,"foreground":310,"population":711,"title":310},"#b08c69",0.59,{"_type":308,"background":713,"foreground":310,"population":356,"title":310},"#c4726a","Headshots-FA_0011_Ayresy.png","images\u002Fodbinyap\u002Fproduction_2026\u002F5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500.png",2770467,"Jke7sCPw54dg5v1cSK2PfzQbs3vgfVOI","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500.png","Sam Ayre","Head of Marketing",[722,730,743,750,758,766,773,781,790,798,805,813,820,828,835,843,850,858,916,924,932,939,951,958,970,977,989,1030,1038,1045,1053,1061,1069,1077,1085,1093,1101,1109,1117,1125,1160,1168,1176,1185,1193,1201,1209],{"_key":723,"_type":9,"children":724,"markDefs":729,"style":39},"030e4212bcc1",[725],{"_key":726,"_type":13,"marks":727,"text":728},"ee4f6ef2a405",[],"Today, it's how performance teams ship faster. Cuttable is now live with hundreds of brands across australia, new zealand, and the united states. performance doesn't pause. neither should your creative.",[],{"_key":731,"_type":9,"children":732,"markDefs":741,"style":39},"e88661f0ef89",[733,737],{"_key":734,"_type":13,"marks":735,"text":75},"ef9216581c56",[48,736],"2b6255a764cf",{"_key":738,"_type":13,"marks":739,"text":740},"0aec3f916b59",[48]," and see how we upgrade workflows, not just tools.",[742],{"_key":736,"_type":83,"blank":84,"buttonColour":68,"buttonIcon":557,"buttonSize":60,"href":466,"linkType":86,"title":466},{"_key":744,"_type":9,"children":745,"markDefs":749,"style":39},"1c8456f43cc0",[746],{"_key":747,"_type":13,"marks":748,"text":557},"4560545a4e43",[],[],{"_key":751,"_type":9,"children":752,"markDefs":757,"style":51},"efcfb0a238cd",[753],{"_key":754,"_type":13,"marks":755,"text":756},"d6d03d667ac7",[],"After seeing the same ad just four times, click-through rates drop by 45%.",[],{"_key":759,"_type":9,"children":760,"markDefs":765,"style":39},"8986a947650a",[761],{"_key":762,"_type":13,"marks":763,"text":764},"aea261dd4e580",[],"After seeing the same ad just 4 times, click-through rates drop by a staggering 45%. This creative fatigue isn't just boring your audience – it's actively sabotaging your campaign performance.",[],{"_key":767,"_type":9,"children":768,"markDefs":772,"style":39},"18af4747e281",[769],{"_key":770,"_type":13,"marks":771,"text":557},"bc25cab5271f0",[],[],{"_key":774,"_type":9,"children":775,"markDefs":780,"style":39},"0c4da1111c55",[776],{"_key":777,"_type":13,"marks":778,"text":779},"de751946cb480",[],"Yet most brands are still making tiny tweaks or running the same ads when they should be creating genuinely different variations.",[],{"_key":782,"_type":9,"children":783,"markDefs":788,"style":789},"71d6551fbb20",[784],{"_key":785,"_type":13,"marks":786,"text":787},"839ea2271b5a0",[],"Why creative is the new targeting",[],"h3",{"_key":791,"_type":9,"children":792,"markDefs":797,"style":39},"924b00cffb99",[793],{"_key":794,"_type":13,"marks":795,"text":796},"813577638f4f0",[],"Privacy changes from Apple fundamentally altered the advertising landscape. Meta responded by investing heavily in AI that uses your creative as the primary signal to find your audience.",[],{"_key":799,"_type":9,"children":800,"markDefs":804,"style":39},"caf3637afa46",[801],{"_key":802,"_type":13,"marks":803,"text":557},"b301f45eea950",[],[],{"_key":806,"_type":9,"children":807,"markDefs":812,"style":39},"710bb43683f6",[808],{"_key":809,"_type":13,"marks":810,"text":811},"8612cc1e2db50",[],"The old mindset of building detailed audience segments is out. The new reality? The algorithm finds your audience for you – if you give it enough creative options to work with.",[],{"_key":814,"_type":9,"children":815,"markDefs":819,"style":39},"8892b60f5505",[816],{"_key":817,"_type":13,"marks":818,"text":557},"ad33563db5740",[],[],{"_key":821,"_type":9,"children":822,"markDefs":827,"style":39},"41d88e98588f",[823],{"_key":824,"_type":13,"marks":825,"text":826},"e292a7fe8bc80",[],"With 56% of auction outcomes attributed to creative quality, your ads' appearance and messaging now determine more than half your performance.",[],{"_key":829,"_type":9,"children":830,"markDefs":834,"style":39},"8966c748af0f",[831],{"_key":832,"_type":13,"marks":833,"text":557},"37cffe7975e20",[],[],{"_key":836,"_type":9,"children":837,"markDefs":842,"style":60},"9377b0ea74aa",[838],{"_key":839,"_type":13,"marks":840,"text":841},"d878fc99495e0",[],"The new reality? The algorithm finds your audience for you – if you give it enough creative options to work with.",[],{"_key":844,"_type":9,"children":845,"markDefs":849,"style":39},"627318f24c75",[846],{"_key":847,"_type":13,"marks":848,"text":557},"d752d7b5d5000",[],[],{"_key":851,"_type":9,"children":852,"markDefs":857,"style":39},"8e8a283cb180",[853],{"_key":854,"_type":13,"marks":855,"text":856},"507ca613f01a0",[],"When you finish a photoshoot with a hard drive full of assets, it's overwhelming: \"You cut up a little bit and probably leave most on the cutting room floor. Then you move to the next shoot because you got a new idea or sale event, consistently reinvesting in new content without looking back at the archives\".",[],{"_type":859,"markDefs":61,"posterImage":61,"video":860},"video",{"muxVideo":861},{"_type":862,"asset":863},"mux.video",{"_createdAt":864,"_id":865,"_rev":866,"_type":867,"_updatedAt":868,"assetId":869,"data":870,"playbackId":883,"status":908,"uploadId":914},"2025-05-06T00:55:33Z","00dc34b0-5d2c-4a62-82e1-d407469f7e19","FhGeqeprBf6xSLFzdSy17N","mux.videoAsset","2025-05-06T00:55:55Z","6fH00yxA1QcQwIAJZaURTiK6LS2WGt01YEVtyrmNESUa00",{"aspect_ratio":871,"created_at":872,"duration":873,"encoding_tier":874,"id":869,"ingest_type":875,"master_access":876,"max_resolution_tier":877,"max_stored_frame_rate":878,"max_stored_resolution":879,"mp4_support":70,"passthrough":865,"playback_ids":880,"progress":885,"resolution_tier":877,"static_renditions":888,"status":908,"tracks":909,"upload_id":914,"video_quality":915},"1:1","1746492938",6.066667,"smart","on_demand_direct_upload","none","1080p",30,"HD",[881],{"_key":882,"id":883,"policy":884},"3dJgv3Gf","qeomMGG802sMCI00QFoyJ7cdapBnTZJUXvy5mPq86db00s","public",{"progress":886,"state":887},100,"completed",{"files":889,"status":908},[890,897,903],{"_key":891,"bitrate":892,"ext":893,"filesize":894,"height":895,"name":896,"width":895},"o3m3TnF9",509624,"mp4","384385",480,"medium.mp4",{"_key":898,"bitrate":899,"ext":893,"filesize":900,"height":901,"name":902,"width":901},"YZKfyDSq",256656,"193583",270,"low.mp4",{"_key":904,"bitrate":905,"ext":893,"filesize":906,"height":301,"name":907,"width":301},"fG3OmInu",2351344,"1773507","high.mp4","ready",[910],{"_key":911,"duration":912,"id":913,"max_frame_rate":878,"max_height":301,"max_width":301,"type":859},"81wDFNzA",6.033333,"iDMqRqz02DkGucVZwv2jIYidSgY00plY8zl02vBHK901YRg","gMXUEeTsHKYjDss9lbeJaBLkBXy22Lx02PQlvwIEQQrE","plus",{"_key":917,"_type":9,"children":918,"markDefs":923,"style":789},"5b79934e1323",[919],{"_key":920,"_type":13,"marks":921,"text":922},"0604a3e821810",[],"Variation by design",[],{"_key":925,"_type":9,"children":926,"markDefs":931,"style":39},"66f0be1980fc",[927],{"_key":928,"_type":13,"marks":929,"text":930},"92633aedc2810",[],"Effective creative variation happens across three key dimensions:",[],{"_key":933,"_type":9,"children":934,"markDefs":938,"style":39},"0d79dd12e526",[935],{"_key":936,"_type":13,"marks":937,"text":557},"ae7790c414460",[],[],{"_key":940,"_type":9,"children":941,"markDefs":950,"style":39},"5399d2b340de",[942,946],{"_key":943,"_type":13,"marks":944,"text":945},"207a111e2ffb0",[48],"1. Message Variation:",{"_key":947,"_type":13,"marks":948,"text":949},"fd089422439c",[]," Different customers care about different things. A shoe brand might highlight comfort for one segment, style for another, and value for a third.",[],{"_key":952,"_type":9,"children":953,"markDefs":957,"style":39},"4649810bc4c0",[954],{"_key":955,"_type":13,"marks":956,"text":557},"3fd6df5318f40",[],[],{"_key":959,"_type":9,"children":960,"markDefs":969,"style":39},"9106da5b8fc3",[961,965],{"_key":962,"_type":13,"marks":963,"text":964},"d0cc4ea11ba80",[48],"2. Visual Variation:",{"_key":966,"_type":13,"marks":967,"text":968},"e58fb18085fd",[]," Try different colour palettes, photography styles and design layouts while staying on brand. If your ads all look the same when you squint, the algorithm sees them as duplicates.",[],{"_key":971,"_type":9,"children":972,"markDefs":976,"style":39},"cb8191677ef9",[973],{"_key":974,"_type":13,"marks":975,"text":557},"08b82226a7cd0",[],[],{"_key":978,"_type":9,"children":979,"markDefs":988,"style":39},"599eabe057b3",[980,984],{"_key":981,"_type":13,"marks":982,"text":983},"31953247aa130",[48],"3. Format Variation: ",{"_key":985,"_type":13,"marks":986,"text":987},"fd78cf22d929",[],"From static images to videos, Stories to Reels – different formats reach different people. Give your ideas multiple lives across placements.",[],{"_type":990,"image":991,"imageMobile":1029,"markDefs":61},"pictureTitled",{"_key":992,"_type":990,"asset":993},"869a0014779c",{"_createdAt":994,"_id":995,"_rev":996,"_type":291,"_updatedAt":997,"assetId":998,"extension":294,"metadata":999,"mimeType":329,"originalFilename":1024,"path":1025,"sha1hash":998,"size":1026,"uploadId":1027,"url":1028},"2026-02-25T01:13:56Z","image-b7a79f3a92e5dca6a195257b7962d98f0c312351-982x583-png","n9jxN5mf0d4OX1bW1313KQ","2026-02-25T01:13:57Z","b7a79f3a92e5dca6a195257b7962d98f0c312351",{"_type":296,"blurHash":1000,"dimensions":1001,"hasAlpha":84,"isOpaque":84,"lqip":1005,"palette":1006},"MKPG2gjZ#2xvV|?1kCNpWBahI2ofotf6ou",{"_type":299,"aspectRatio":1002,"height":1003,"width":1004},1.6843910806174958,583,982,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAMCAYAAABiDJ37AAAACXBIWXMAAAsTAAALEwEAmpwYAAACM0lEQVR4nH2RaVPaUBSG\u002Ff+\u002Fw05nKiJCIgyo0MqWsIWEoEhAiCSRVWSxCjFPJ0TttDp+eOcsd+4z7zlnr5ODThZaZ6AKHrVwoGrIo3oQ5MqRR+3Qo3r4+nbgUfkR9PU4tNJgZMFn7b0BjaxHK7NFTz6jihtUYYMqbmmcbNETQdT8Ou6iiS6qsKWZdGmlPdoXAewd2M1Dr+zSV1d0lXuM2pyu8rCrzcaaW329i6bm54+vWnPbeKJfcenkPwGayhbLWDDoTrBuptyZ94wGC8bWcqeRtXivJ\u002FaKqbNiZj8zvH6hJ38CvK1vsTsLrN4Euz9lOJgzthdMnMUuvmliL5g6S2bDFQ+TJ+4tF7sB3cIHhy6OscLuzXYOHXPO0HdlL\u002F\u002FKd2ovGb9qYq+ZORtGhke\u002FFNwiOIq\u002Fw9ILZv2JdnWIKl2jVa5p6SatpklT76M3+uhqj4Z6g97o0bkaM7j6jXMVOHwbOwDuoB6XmTWZI43w\u002FjGx8BHp1ClnqRRiIk5UOCEaEYhEYgiiiJxrYsiP3BS9YNz8\u002F8AcNNMBMLQfJhz6TiolcnaeQEyecCzGiEYjxIQo8VQCuXBJu\u002FhIJ+e9\u002F\u002F8A7Ba2aNkBYiRB6OAb56kYkvyLrCyRvshy8TNNrpAnJ5epKyZG6flroG+\u002FJc1JJyWEqEDm9JSyJCNXNPKFCnK+SKlUo1jW0BQbo7T5GujvoV3coElTqtKAWslCq96hKSPUmoNWtdDqNqpyx1XtgY7k\u002FgPzgX8AJQxVlg9VpHcAAAAASUVORK5CYII=",{"_type":306,"darkMuted":1007,"darkVibrant":1010,"dominant":1013,"lightMuted":1016,"lightVibrant":1018,"muted":1019,"vibrant":1022},{"_type":308,"background":1008,"foreground":310,"population":1009,"title":310},"#46423a",1.12,{"_type":308,"background":1011,"foreground":310,"population":1012,"title":310},"#867626",0.08,{"_type":308,"background":1014,"foreground":318,"population":1015,"title":318},"#dcc4fc",41.99,{"_type":308,"background":1017,"foreground":318,"population":322,"title":310},"#9ca4c4",{"_type":308,"background":1014,"foreground":318,"population":1015,"title":318},{"_type":308,"background":1020,"foreground":310,"population":1021,"title":310},"#827962",2.52,{"_type":308,"background":1023,"foreground":310,"population":356,"title":310},"#6436b1","Meta Creative Variation.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fb7a79f3a92e5dca6a195257b7962d98f0c312351-982x583.png",207378,"qluM1RvgbJbweVAutvQBD9vbt7fEiofC","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fb7a79f3a92e5dca6a195257b7962d98f0c312351-982x583.png",{"alt":61,"asset":61},{"_key":1031,"_type":9,"children":1032,"markDefs":1037,"style":789},"243b7bfd0e43",[1033],{"_key":1034,"_type":13,"marks":1035,"text":1036},"6ee4eb6b89c70",[],"Five tips for creative variation success",[],{"_key":1039,"_type":9,"children":1040,"markDefs":1044,"style":39},"282c69b322ec",[1041],{"_key":1042,"_type":13,"marks":1043,"text":557},"dd4e17b413420",[],[],{"_key":1046,"_type":9,"children":1047,"markDefs":1052,"style":39},"c5ecb978e1c8",[1048],{"_key":1049,"_type":13,"marks":1050,"text":1051},"d36bd8e9c9570",[48],"Lead with the idea, not the format:",[],{"_key":1054,"_type":9,"children":1055,"markDefs":1060,"style":39},"00b45ee8fab3",[1056],{"_key":1057,"_type":13,"marks":1058,"text":1059},"d01a23c0a4a90",[],"People don’t remember fonts or lighting. They remember how an ad made them feel. Start with a strong, distinct idea. Variation without a core idea is just noise. Strong ideas create emotional connections. Variation built on weak ideas just creates noise. Start with what you want people to feel.",[],{"_key":1062,"_type":9,"children":1063,"markDefs":1068,"style":39},"1127be3e3bd2",[1064],{"_key":1065,"_type":13,"marks":1066,"text":1067},"8eeb07421f590",[48],"\nVary messages around different triggers:",[],{"_key":1070,"_type":9,"children":1071,"markDefs":1076,"style":39},"e12d00f558d8",[1072],{"_key":1073,"_type":13,"marks":1074,"text":1075},"38c4a3f2c1fc0",[],"Tap into different reasons people buy. A shoe brand might highlight comfort, style, and value - because different customers care about different things. This customer-centric approach helps you reach people based on what matters to them, not on demographic stereotypes.",[],{"_key":1078,"_type":9,"children":1079,"markDefs":1084,"style":39},"0dde4bfbcecb",[1080],{"_key":1081,"_type":13,"marks":1082,"text":1083},"3796315556130",[48],"\nChange the look and feel visually:",[],{"_key":1086,"_type":9,"children":1087,"markDefs":1092,"style":39},"40b15dd15050",[1088],{"_key":1089,"_type":13,"marks":1090,"text":1091},"00c99cdb72cc0",[],"Same product, fresh execution. Try different colour palettes, photography styles, design layouts. If every ad feels identical, the algorithm will treat them that way. Try the squint test: If you blur your vision and your ads all look the same, they need more visual differentiation. The algorithm sees them as duplicates.",[],{"_key":1094,"_type":9,"children":1095,"markDefs":1100,"style":39},"d8bb08d61b70",[1096],{"_key":1097,"_type":13,"marks":1098,"text":1099},"786315b602050",[48],"\nUse every format the platform offers:",[],{"_key":1102,"_type":9,"children":1103,"markDefs":1108,"style":39},"5e37ac4f7b5c",[1104],{"_key":1105,"_type":13,"marks":1106,"text":1107},"e8ea17a2ee420",[],"Static, Video, Reels, Stories, Feed. Different people engage with different placements—give your idea multiple lives across formats. Let performance tell you what works. Video consistently drives the best ROAS, even simple animations of still images. Start with your strongest formats, then expand across placements.",[],{"_key":1110,"_type":9,"children":1111,"markDefs":1116,"style":39},"caf19fa04130",[1112],{"_key":1113,"_type":13,"marks":1114,"text":1115},"53160614fde80",[48],"\nStart broad, learn fast, then optimise:",[],{"_key":1118,"_type":9,"children":1119,"markDefs":1124,"style":39},"643bc21702dc",[1120],{"_key":1121,"_type":13,"marks":1122,"text":1123},"7014867627140",[],"Publish, publish, publish. Let the data tell you what works. Don’t try to pre-guess what works. Start with a wide mix of creative, then double down on what converts. Let the algorithm learn. Let the audience choose. It’s better to publish 20 different ideas than tweak the same one 50 times. The fastest way to learn is to publish. Cuttable makes that easy.",[],{"_type":859,"markDefs":61,"posterImage":61,"video":1126},{"muxVideo":1127},{"_type":862,"asset":1128},{"_createdAt":1129,"_id":1130,"_rev":1131,"_type":867,"_updatedAt":1132,"assetId":1133,"data":1134,"playbackId":1139,"status":908,"uploadId":1159},"2025-05-06T01:01:14Z","1ec6c7b5-4ec4-4199-937e-e4689f35d866","n9jxN5mf0d4OX1bW13065K","2025-06-10T03:14:15Z","HBfsFdkRPXw8I9le7O2QXD7nRmzuMH00sqEAUBCoRjl4",{"aspect_ratio":871,"created_at":1135,"duration":873,"encoding_tier":874,"id":1133,"ingest_type":875,"master_access":876,"max_resolution_tier":877,"max_stored_frame_rate":878,"max_stored_resolution":879,"mp4_support":70,"passthrough":1130,"playback_ids":1136,"progress":1140,"resolution_tier":877,"static_renditions":1141,"status":908,"tracks":1155,"upload_id":1159,"video_quality":915},"1746493279",[1137],{"_key":1138,"id":1139,"policy":884},"vnsHHLGb","q6PBI01CF16rvVLQb2ErHAQAuBoKXA01N4Au2cEIAKhLA",{"progress":886,"state":887},{"files":1142,"status":908},[1143,1147,1151],{"_key":1144,"bitrate":1145,"ext":893,"filesize":1146,"height":301,"name":907,"width":301},"H6LVGCon",3412376,"2573787",{"_key":1148,"bitrate":1149,"ext":893,"filesize":1150,"height":901,"name":902,"width":901},"pT4FS6m5",378424,"285431",{"_key":1152,"bitrate":1153,"ext":893,"filesize":1154,"height":895,"name":896,"width":895},"CU9NJQQQ",774104,"583871",[1156],{"_key":1157,"duration":912,"id":1158,"max_frame_rate":878,"max_height":301,"max_width":301,"type":859},"bXNHEylN","J6cHul3mxNEb5Ip7UW7KXI8mXZwfSth02GtmvmVo9Zrc","LJUczxiwznEpYMzvBzfMqFUZhi9v5C1ouIMeWlta500Q",{"_key":1161,"_type":9,"children":1162,"markDefs":1167,"style":789},"83e88588459c",[1163],{"_key":1164,"_type":13,"marks":1165,"text":1166},"e09ed4ab130a0",[],"Meta’s AI & Cuttable’s AI, a perfect pair.",[],{"_key":1169,"_type":9,"children":1170,"markDefs":1175,"style":39},"fd4e24d82815",[1171],{"_key":1172,"_type":13,"marks":1173,"text":1174},"43e26510d3120",[],"We've built Cuttable to be Meta's perfect dance partner, with creative variation baked into our DNA:",[],{"_key":1177,"_type":9,"children":1178,"level":695,"listItem":1183,"markDefs":1184,"style":39},"dc9b9ba49e3c",[1179],{"_key":1180,"_type":13,"marks":1181,"text":1182},"b8614d5d825b0",[],"From brief to big idea (without the big agency fees, but big agency thinking)","bullet",[],{"_key":1186,"_type":9,"children":1187,"level":695,"listItem":1183,"markDefs":1192,"style":39},"564eaf48f944",[1188],{"_key":1189,"_type":13,"marks":1190,"text":1191},"d19c41a289e1",[],"From idea to actual ads (in seconds, not weeks)",[],{"_key":1194,"_type":9,"children":1195,"level":695,"listItem":1183,"markDefs":1200,"style":39},"1849c789db32",[1196],{"_key":1197,"_type":13,"marks":1198,"text":1199},"a0f3b1a0a4f0",[],"From ads to all those formats Meta keeps asking for",[],{"_key":1202,"_type":9,"children":1203,"markDefs":1208,"style":39},"c6891c881d88",[1204],{"_key":1205,"_type":13,"marks":1206,"text":1207},"bce7525fa2f80",[],"We generate meaningful variations that work with Meta's algorithm, not against it – maintaining your brand identity while providing the strategic diversity needed for performance. The bottom line? Meta wants variety. Your team wants time back. Cuttable delivers both.",[],{"_key":1210,"_type":9,"children":1211,"markDefs":1215,"style":39},"37c4eac133b8",[1212],{"_key":1213,"_type":13,"marks":1214,"text":557},"91db7da58b9f",[],[],"2025-05-01","A definitive guide to nailing creative variation in Meta.",{"image":1219,"mediaType":335},{"_type":285,"asset":1220},{"_createdAt":1221,"_id":1222,"_rev":1223,"_type":291,"_updatedAt":994,"assetId":1224,"extension":294,"metadata":1225,"mimeType":329,"originalFilename":1248,"path":1249,"sha1hash":1224,"size":1250,"uploadId":1251,"url":1252},"2026-02-25T01:13:55Z","image-7c3d9059e3289fb1edb5729ab4ac7b9ae01aaccd-1000x589-png","n9jxN5mf0d4OX1bW1312V9","7c3d9059e3289fb1edb5729ab4ac7b9ae01aaccd",{"_type":296,"blurHash":1226,"dimensions":1227,"hasAlpha":84,"isOpaque":84,"lqip":1231,"palette":1232},"MOF;#GSt8]$oWAIVobxvV|WA4lnW-_Sat2",{"_type":299,"aspectRatio":1228,"height":1229,"width":1230},1.697792869269949,589,1000,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAMCAYAAABiDJ37AAAACXBIWXMAAAsTAAALEwEAmpwYAAACGklEQVR4nJWTXUiTYRiGPd2mLqXQOioEPS4oEEuIoISKLIWwrSTH0mzm5hyYUBm1QDMLZboFZSynkGmppWkNJDqwkbYpaRNyBJHMNE1rY9\u002F3xRX+FGWu7OA6eOHl4n64nydCL5cIj\u002FgHhr\u002F+l4gIJzotD1Ag\u002F4xOPo1ONo1OPrPwLpQHluSrFcpE8hWTZCtdZK19RFZcx0\u002FU8V1o1r3kVNRHCmXCP4QKEUPUPEE0sW72J5hJ26ohPTWX9B357E0+Qfr2Ao5sqUYbN4g+MkhRpIRBsYKwSBmiNHGKSzvHMKe9pmRfO1qVnhzdQfKMh8k9qUWr1qPLKcWkusH5XYOUp8xyJTnEhSSJ4pjfhCKmDXNcO\u002FYKh70BR0sN9c0VWFtNWNrzsHUWcLOpkjs13TTXvqDFMsCDKh8Pr\u002FrprJjFflzk3KZlCU3r56hSuWm41Yjjbh32pjoc92ppe2ah942V5\u002F0duLp9eJxTeHr9uJ1++loneVI9x+1skbMbvy0bOTrEmYRPXEz1Yd7jxbzbS7Xai7PRy9uxYUZGhhlyvWPUM47P6+f96AwDbUHqjwqUJUoY14RpeaGUaGGBsiSB+yUCnq4v9D+eoK\u002F9A67OcQZ6JhhyzvL0ukD5tjCl\u002FEqhbJHiWInLmyXqDgjYMoNYMwJYM75iywxgPRSiMkWkJH7Vi72UOFLCqJQwxiw2+YP5EQ1R\u002F3Upy1KvQLhL+Q68dm4MTlsRqAAAAABJRU5ErkJggg==",{"_type":306,"darkMuted":1233,"darkVibrant":1235,"dominant":1237,"lightMuted":1240,"lightVibrant":1242,"muted":1244,"vibrant":1247},{"_type":308,"background":1234,"foreground":310,"population":494,"title":310},"#422f5b",{"_type":308,"background":1236,"foreground":310,"population":356,"title":310},"#340494",{"_type":308,"background":1238,"foreground":310,"population":1239,"title":310},"#6c0cfc",64.43,{"_type":308,"background":1241,"foreground":318,"population":1012,"title":310},"#af99d3",{"_type":308,"background":1243,"foreground":318,"population":356,"title":310},"#c474fc",{"_type":308,"background":1245,"foreground":318,"population":1246,"title":310},"#9cb579",0.82,{"_type":308,"background":1238,"foreground":310,"population":1239,"title":310},"Screenshot 2025-05-06 at 11.13.26 AM.png","images\u002Fodbinyap\u002Fproduction_2026\u002F7c3d9059e3289fb1edb5729ab4ac7b9ae01aaccd-1000x589.png",43752,"ighknz54PVvNBtf6RMvjPxPvy1WdoFls","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F7c3d9059e3289fb1edb5729ab4ac7b9ae01aaccd-1000x589.png",[1254,1298,1303],{"date":1255,"media":1256,"slug":1293,"tag":1294,"title":1297},"2026-01-26",{"image":1257,"mediaType":335},{"_type":285,"asset":1258},{"_createdAt":1259,"_id":1260,"_rev":1261,"_type":291,"_updatedAt":1262,"assetId":1263,"extension":294,"metadata":1264,"mimeType":329,"originalFilename":1288,"path":1289,"sha1hash":1263,"size":1290,"uploadId":1291,"url":1292},"2026-02-25T01:13:51Z","image-fd0683a273cde9f25e0eb02be27d7830cdd216d1-1080x1080-png","n9jxN5mf0d4OX1bW1310qb","2026-02-25T01:13:53Z","fd0683a273cde9f25e0eb02be27d7830cdd216d1",{"_type":296,"blurHash":1265,"dimensions":1266,"hasAlpha":303,"isOpaque":84,"lqip":1267,"palette":1268,"thumbHash":1287},"ehBp^T%Locofoe.Txtocofj[XUa#jsf7ayM}R*WVayf6IpR+fjazj@",{"_type":299,"aspectRatio":695,"height":301,"width":301},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAIAAAAC64paAAAACXBIWXMAAAsTAAALEwEAmpwYAAAEvElEQVR4nB3N2TdbCQDH8fs0Se6N7DeRXWta0iyy3cheW4iELEIl0pQy0kpQE9RSMZRSSy21dEFtVbQpqlQiEco4ZnqOM6dzZnuZh\u002FlP5ug539fP7wf0LB50zMWan0frpqJ3n0YrR\u002FY9Q5Gyx5GS3nDRw3Bh154puJv\u002FYMfYtp3bupndHMoOrGc2vNHXLelqF4Cp959H1o4eLR8GX8XvzxzcexbzTUa949Hbo1HP0L7rcaSkL1zUs2fv3rV0bpsfbOa3hYwtbw1Nb3ICr4FQ9HRl72R2+3gy9Hl47ah3Od65cND+6qB55qDhRcw\u002FFbszsV81Gi4f\u002FuTu33E++lDSs+HoCtmD69YHq8Dxr2ex09Odo5P30eOVT8dzH46ebRxOhOJP1g76V2IPF2PB+f3WmXDj9G7904++0S3v8PvKgXflfWue3tfAX39++f3r2fn56dkvJ0cnx5H44cdofDMcW9+JLW3tz4Yi0+t7Yyu7g\u002FPbPS83gtPvWp6uBkZW6gYXfP2zwH\u002F\u002FnP77x\u002FHfv8W\u002Ffol9+Tlycrh3GP0U2dv5sL29vrG1tL4xuxKaXnw7NrPaP7XUNfaqbehloG+6tnu8JvgEOD\u002FdPDt6Fw+v7mwtv12dX16cm5ubffZ8ZmzyxcDY857h6eDjydbe8cBPI\u002F72wR\u002Fu93l+fOis7XTcbbdVtwCrbyYW5kcnpgb6B3s7urua2jvvNXf4Gju8DcHK+uCt2g53TXupt9V+u9nkCRjK6jNu+HWOuypbtaKwEhif6BkY6uzobm243+itrb\u002Fl9ZdV+ZyV\u002FpIKv+1mTWFZjdnlM5bWZBff0VmrlAUV8nyPJNctynHxs24A\u002FQNtnd3NgZYGb63vZlV1iafSXlZhd1WUuiucZeWFRe4ci\u002Ft6gUdlcssNpeKsYmGG45quKEVru6q2AI1Nlf668opqj9PjdDiLrcV2s81itxb6bjqaqlwum8VoyMswFCDZBSKdia\u002FJ46lyU5U5vPTMVIUecFiRQjOSb1SY8xVWs9xmktqMEmeetKFY0+Y2ePLV1kyJKUumu47IVEhaujwtXYaoJSqtEFGmAFokUSVLVCP0TDUzT88yX2fZM9iuLG6V8eods9CVlWrRJuWqOSqEI5ZwRWKuWMpF5BylgiWT0YE0Pkl0jSQVkpVSWI9QDSqaVZt4I4NemskszWQX61kWDT1HQVNKqRIRLBZSRQKqgA8LBVSBAAZEAqJIQBALiTIRSS2j5CjhAi1s1cIWDWzVUov0VIcOtmpgQzqskZLT08hyEUkmIstFZERMBsRpeJEAx+PhUlJwfB5enkbQyIgaCVErIWYhJKOSZFKS8hQkvZQkExCEPLyIhxPz8RIBXiokANzLEJMD0lgghQFSmSArCbqUjL2cjL1yJUHIw0sFeAkfJ0zFpV7FfZ+ckHQJSroEXU7GJn8LwJFRCSQUREJhyegEGE2gYYg0DJmOoTIxTC7ESbqIxYWYHIjBBulsDIONYXJAFgdicyEAg\u002F8OJKBAIgoio7EUdAIFjSWjEigoPIy6WEkEYQZIY4IwAwMzMDQmhsa6iMGGWBwIAAkoiITGkr4Z+OIcS0aDRBSWhMJRMAQqSKZfeAr9AlOZGJiBhhnoRCaGwcL8D8a1nOKGWEVkAAAAAElFTkSuQmCC",{"_type":306,"darkMuted":1269,"darkVibrant":1272,"dominant":1274,"lightMuted":1277,"lightVibrant":1280,"muted":1283,"vibrant":1286},{"_type":308,"background":1270,"foreground":310,"population":1271,"title":310},"#2b4457",0.83,{"_type":308,"background":1273,"foreground":310,"population":356,"title":310},"#4c1c04",{"_type":308,"background":1275,"foreground":310,"population":1276,"title":310},"#4f7fb0",7.85,{"_type":308,"background":1278,"foreground":318,"population":1279,"title":310},"#c6c5bd",7.82,{"_type":308,"background":1281,"foreground":310,"population":1282,"title":310},"#739ac4",0.14,{"_type":308,"background":1284,"foreground":310,"population":1285,"title":310},"#7092b0",4.26,{"_type":308,"background":1275,"foreground":310,"population":1276,"title":310},"1ucRLwR5iHiPiId3eGd3Z4eHpwhJepAD","ai_gen_1769665633463_1_edited_1769683533410_edited_1769684128688 (1).png","images\u002Fodbinyap\u002Fproduction_2026\u002Ffd0683a273cde9f25e0eb02be27d7830cdd216d1-1080x1080.png",1578236,"pnSaaURc7vyU3gjbZfBw9FYJFvxT4Nmf","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Ffd0683a273cde9f25e0eb02be27d7830cdd216d1-1080x1080.png",{"_type":36,"current":578},{"bgColour":1295,"title":1296},"purple-100","Best Practice","AI Advertising Landscape: Tools, Agencies & Creative Production Systems (2026)",{"date":1299,"media":61,"slug":1300,"tag":1301,"title":1302},"2026-03-26",{"_type":36,"current":587},{"bgColour":1295,"title":1296},"How to Build a Meta Ad Creative Production System (Without Hiring a Team)",{"date":1304,"media":1305,"slug":1318,"tag":1319,"title":286},"2026-02-06",{"image":1306,"mediaType":335},{"_type":285,"alt":286,"asset":1307},{"_createdAt":288,"_id":289,"_rev":290,"_type":291,"_updatedAt":292,"assetId":293,"extension":294,"metadata":1308,"mimeType":329,"originalFilename":330,"path":331,"sha1hash":293,"size":332,"uploadId":333,"url":334},{"_type":296,"blurHash":297,"dimensions":1309,"hasAlpha":303,"isOpaque":84,"lqip":304,"palette":1310,"thumbHash":328},{"_type":299,"aspectRatio":300,"height":301,"width":302},{"_type":306,"darkMuted":1311,"darkVibrant":1312,"dominant":1313,"lightMuted":1314,"lightVibrant":1315,"muted":1316,"vibrant":1317},{"_type":308,"background":309,"foreground":310,"population":311,"title":310},{"_type":308,"background":313,"foreground":310,"population":314,"title":310},{"_type":308,"background":309,"foreground":310,"population":311,"title":310},{"_type":308,"background":317,"foreground":318,"population":319,"title":310},{"_type":308,"background":321,"foreground":318,"population":322,"title":310},{"_type":308,"background":324,"foreground":310,"population":325,"title":310},{"_type":308,"background":327,"foreground":310,"population":322,"title":310},{"_type":36,"current":337},{"bgColour":1295,"title":1296},{"_type":36,"current":577},{"_createdAt":1322,"_id":1323,"_rev":1131,"_type":1324,"_updatedAt":1325,"bgColour":1295,"orderRank":1326,"title":1296},"2025-05-06T00:45:19Z","472f3ab7-3766-4ae2-994f-9cdd88fec597","tag","2025-05-06T00:45:38Z","0|10002w:","Stop tweaking, starting varying: Why Meta's algorithm rewards creative variation"]