[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-hDGJ8woIjVSvNMZwaITSvCOA6KV_7hDRIygkAbJ9-o0":3,"sanity-KQwN1z2_9Js22nOVMMfpjLO22aTz9BXmMykhp5YHwGs":675},{"data":4,"sourceMap":-1},{"footer":5,"siteNav":63,"siteOptions":229,"slugs":573},{"contactText":6,"copyrightText":40,"footerText":41,"preFooter":61,"subscribeText":62},[7,18],{"_key":8,"_type":9,"children":10,"markDefs":16,"style":17},"9d486ad90064","block",[11],{"_key":12,"_type":13,"marks":14,"text":15},"1bb43be3663d","span",[],"Head Office\u2028",[],"h5",{"_key":19,"_type":9,"children":20,"markDefs":30,"style":39},"50ca9df6c1c1",[21,25],{"_key":22,"_type":13,"marks":23,"text":24},"d346b6076bc0",[],"34 West 27th Street, Floor 7\nNew York, NY 10001\nUSA\n\n",{"_key":26,"_type":13,"marks":27,"text":29},"2637570c0872",[28],"7423e29cf5ea","CONTACT",[31],{"_key":28,"_type":32,"linkTarget":33,"linkType":32,"route":36,"slug":37,"title":38},"internalLink",{"_ref":34,"_type":35},"de51104f-4f8a-4088-bf7b-a2e590f94d2a","reference","slug","contact","Contact","normal","Cuttable",[42,52],{"_key":43,"_type":9,"children":44,"markDefs":50,"style":51},"48756887f554",[45],{"_key":46,"_type":13,"marks":47,"text":49},"a78fa5ca7333",[48],"strong","We would love to\nhear from you.",[],"h2",{"_key":53,"_type":9,"children":54,"markDefs":59,"style":60},"4ab8f8f0aa13",[55],{"_key":56,"_type":13,"marks":57,"text":58},"ca1191f102e6",[],"Feel free to reach out if you would like\nto join up, or simply have a chat.",[],"large",null,"Subscribe to our mailing list",{"navButtons":64,"navFooterPrimary":88,"navFooterSecondary":95,"navFooterSub":108,"navMain":115,"socialLinks":215},[65,76],{"_key":66,"_type":67,"buttonColour":68,"buttonIcon":69,"buttonSize":70,"link":71},"e8e81eb872b9","button","lime","star","standard",[72],{"_key":73,"_type":74,"linkType":74,"title":75},"0459abf6beff","modalLink","Book a demo",{"_key":77,"_type":67,"buttonColour":78,"buttonIcon":79,"buttonSize":70,"link":80},"9e0758b1eabf","purple","arrow",[81],{"_key":82,"_type":83,"blank":84,"href":85,"linkType":86,"title":87},"2f640c4d6b3a","link",true,"https:\u002F\u002Fapp.cuttable.com","externalLink","Sign in",[89,92],{"linkType":32,"route":90,"slug":61,"title":91},"index","Home",{"linkType":32,"route":36,"slug":93,"title":94},"pricing","Pricing",[96,99,102,105],{"linkType":32,"route":97,"slug":61,"title":98},"blog","Articles",{"linkType":32,"route":36,"slug":100,"title":101},"careers","Careers",{"linkType":32,"route":36,"slug":103,"title":104},"in-the-press","In the Press",{"linkType":32,"route":36,"slug":106,"title":107},"team","Team",[109,112],{"linkType":32,"route":36,"slug":110,"title":111},"privacy-policy","Privacy Policy",{"linkType":32,"route":36,"slug":113,"title":114},"terms-of-service","Terms of Service",[116,167,204,207,208],{"_type":117,"dropdownLinks":118,"title":166},"dropdownNav",[119,122,125,127,130,133,136,139,141,144,147,149,152,155,157,160,163],{"_type":120,"title":121},"navTitle","Platform Overview",{"linkType":32,"route":36,"slug":123,"title":124},"platform-overview","How It Works",{"_type":120,"title":126},"Create",{"linkType":32,"route":36,"slug":128,"title":129},"ad-creation","Ad Creation",{"linkType":32,"route":36,"slug":131,"title":132},"ads-for-black-friday","Black Friday",{"linkType":32,"route":36,"slug":134,"title":135},"platform-ad-editing","Editing Ads",{"linkType":32,"route":36,"slug":137,"title":138},"shoots-ai-photography-video-studio","AI Photography Creation",{"linkType":32,"route":36,"slug":137,"title":140},"AI Video Creation",{"linkType":32,"route":36,"slug":142,"title":143},"designs","Customisable Designs",{"linkType":32,"route":36,"slug":145,"title":146},"ai-image-editor","AI Image Editing",{"_type":120,"title":148},"Publish",{"linkType":32,"route":36,"slug":150,"title":151},"publish-to-meta","Meta Publishing",{"linkType":32,"route":36,"slug":153,"title":154},"meta-insights","Meta Insights",{"_type":120,"title":156},"Learn",{"linkType":32,"route":36,"slug":158,"title":159},"brand-intelligence","Brand Strategy",{"linkType":32,"route":36,"slug":161,"title":162},"media-library","Media Library",{"linkType":32,"route":36,"slug":164,"title":165},"product-catalogue","Shopify Catalog","Platform",{"_type":117,"dropdownLinks":168,"title":203},[169,171,174,177,180,183,186,189,191,194,197,200],{"_type":120,"title":170},"Industries",{"linkType":32,"route":36,"slug":172,"title":173},"home-and-living","Home and Living",{"linkType":32,"route":36,"slug":175,"title":176},"beauty-and-personal-care","Beauty and Personal Care",{"linkType":32,"route":36,"slug":178,"title":179},"baby-and-kids","Baby and Kids",{"linkType":32,"route":36,"slug":181,"title":182},"fashion-and-accessories","Fashion and Accessories",{"linkType":32,"route":36,"slug":184,"title":185},"food-and-beverage","Food and Beverage",{"linkType":32,"route":36,"slug":187,"title":188},"footwear","Footwear",{"_type":120,"title":190},"Roles",{"linkType":32,"route":36,"slug":192,"title":193},"performance-marketers","Performance Marketers",{"linkType":32,"route":36,"slug":195,"title":196},"brand-marketers","Brand Marketers",{"linkType":32,"route":36,"slug":198,"title":199},"founders","Founders",{"linkType":32,"route":36,"slug":201,"title":202},"cmos","CMOs","Use Cases",{"linkType":32,"route":36,"slug":205,"title":206},"customer-reviews","Customers",{"linkType":32,"route":36,"slug":93,"title":94},{"_type":117,"dropdownLinks":209,"title":156},[210,212,213,214],{"linkType":32,"route":97,"slug":61,"title":211},"The Cutting Room",{"linkType":32,"route":36,"slug":106,"title":107},{"linkType":32,"route":36,"slug":103,"title":104},{"linkType":32,"route":36,"slug":100,"title":101},[216,221,225],{"_key":217,"_type":218,"href":219,"name":220},"f9709f445432","socialMediaLink","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcuttable","LinkedIn",{"_key":222,"_type":218,"href":223,"name":224},"6c605c3a6a5e","https:\u002F\u002Fwww.instagram.com\u002Fcuttable.ads\u002F","Instagram",{"_key":226,"_type":218,"href":227,"name":228},"87c819832ce7","https:\u002F\u002Fwww.tiktok.com\u002F@cuttable.ads","TikTok",{"_createdAt":230,"_id":231,"_rev":232,"_type":231,"_updatedAt":233,"blog":234,"contactEmail":462,"form":463,"language":61,"name":40,"popup":469,"seo":558,"subscribeText":62},"2025-01-15T23:22:35Z","siteOptions","Mhssgs6mzl7NECPsWD1e5W","2026-05-04T00:45:40Z",{"blogModuleHeading":235,"blogModuleSubHeading":254,"blogPanelContent":255,"blogPanelHeading":264,"blogs":281},[236],{"_key":237,"_type":9,"children":238,"markDefs":252,"style":253},"9be4fff25a48",[239,243,248],{"_key":240,"_type":13,"marks":241,"text":242},"247a09103ae8",[],"The ",{"_key":244,"_type":13,"marks":245,"text":247},"9dce948cec74",[246],"em","Cutting",{"_key":249,"_type":13,"marks":250,"text":251},"4ebed1407c9d",[]," Room",[],"h1sub","Top Articles",[256],{"_key":257,"_type":9,"children":258,"markDefs":263,"style":39},"0f215345fe50",[259],{"_key":260,"_type":13,"marks":261,"text":262},"88b2d96a740f",[],"Opinionated, practical guidance on creative volume, variation, and testing velocity—for teams scaling performance on Meta.",[],[265],{"_key":266,"_type":9,"children":267,"markDefs":280,"style":51},"ca1e43195921",[268,272,276],{"_key":269,"_type":13,"marks":270,"text":271},"bc8c842d08dc",[],"Subscribe to\nthe ",{"_key":273,"_type":13,"marks":274,"text":275},"327573c4fe7a",[246],"cutting\n",{"_key":277,"_type":13,"marks":278,"text":279},"0d96b56e9486",[],"room",[],[282,338,376,417],{"media":283,"slug":336,"title":286},{"image":284,"mediaType":335},{"_type":285,"alt":286,"asset":287},"picture","Why Most Performance Teams Under-Produce Creative (Even When They Know Better)",{"_createdAt":288,"_id":289,"_rev":290,"_type":291,"_updatedAt":292,"assetId":293,"extension":294,"metadata":295,"mimeType":329,"originalFilename":330,"path":331,"sha1hash":293,"size":332,"uploadId":333,"url":334},"2026-02-25T01:14:47Z","image-4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080-png","FhGeqeprBf6xSLFzdSyElo","sanity.imageAsset","2026-02-25T01:14:48Z","4f699be9f70b5850f607d89740b4b6e58e383f43","png",{"_type":296,"blurHash":297,"dimensions":298,"hasAlpha":303,"isOpaque":84,"lqip":304,"palette":305,"thumbHash":328},"sanity.imageMetadata","M171s9.80M?v00q[V@FLo#DN.T4T-6-;E2",{"_type":299,"aspectRatio":300,"height":301,"width":302},"sanity.imageDimensions",1.7777777777777777,1080,1920,false,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACPklEQVR4nDXP23KaQACAYS+NiqfG8QASEAJBWFdgYXFRTmLEGFGjMbHRTG07TduZXLTvf9FxJn2Ab\u002F75Mw3mqslwdJsX5a5uORbx+sgRZZXlROZKoNkO3eZabQ4NvK+\u002F\u002F+yOJ06Uc1T5olDM5qgML3V5qSveaNDEJBgTf9w38fWNJoiSJAg8L9BtvtFiFU3fHU7H7z+70CiUqmecpzIKRAo0AcJRcr\u002FZH6eLBwMTWYUIKOuBMsVAuVFaDMcJ0vR+dfj2ZmBSLF9m88VsvpjRTEczsUFG6eP+x\u002Fvf3eGEXU8F0Ld6v2b6+2qQ+Fi8llleJF6Ybp76llOq1LK5\u002FxggRx8MZ6vt6e199\u002FLFHfk6BBZUYru7j41lZANVvZa7yCHDIJbVXrFSO5dzVEZDjoYwtElwe7d+Oiwedl4QwZ4q8izLtHqKYPVVRVF6UMdkpCOnzYtU6dMHBtZAQxggjMhoGE7CyWwUTbS+0WjR5Uq13qQ5UZYUDWGCXU9WQb3F5IuVj+feGZ+3gYkhckxMLOIBw262ucplvcFwkqbbxBuFMdARzXLVWj1HlbJ56oyhTaDt9m1iOENEPNNxDXsAdKsjKZwoq9AkQRxMEhO7nCA1GbbWaFHlaq5QuiiUMo4fk\u002FDWDW+9cTKZL+P50o9neBgAwwI6coZ+PFuE0zt7GPQtR7cGQEeCrLIdib7qZIJpGs\u002FX41kaTeeL9eNmf0y3+yhJLeIZmPjRbbp9fti\u002Fbvavm+eXx8+vq91LstyGSepGyT8Dy4A3S3tQswAAAABJRU5ErkJggg==",{"_type":306,"darkMuted":307,"darkVibrant":312,"dominant":315,"lightMuted":316,"lightVibrant":320,"muted":323,"vibrant":326},"sanity.imagePalette",{"_type":308,"background":309,"foreground":310,"population":311,"title":310},"sanity.imagePaletteSwatch","#424549","#fff",8.22,{"_type":308,"background":313,"foreground":310,"population":314,"title":310},"#2b1607",0.16,{"_type":308,"background":309,"foreground":310,"population":311,"title":310},{"_type":308,"background":317,"foreground":318,"population":319,"title":310},"#a99688","#000",2.74,{"_type":308,"background":321,"foreground":318,"population":322,"title":310},"#ecb48c",0,{"_type":308,"background":324,"foreground":310,"population":325,"title":310},"#848b91",2.49,{"_type":308,"background":327,"foreground":310,"population":322,"title":310},"#db7023","zPcFBIBdCneFd5VaiIEGi1PASA==","image\u002Fpng","ai_gen_1770421637957_1_edited_1770422171639.png","images\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png",2464897,"CpHIKu8QFF00dwFmfwbrJK5FcRdJmSqt","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F4f699be9f70b5850f607d89740b4b6e58e383f43-1920x1080.png","image",{"_type":36,"current":337},"why-most-performance-teams-under-produce-creative-even-when-they-know-better",{"media":339,"slug":373,"title":375},{"image":340,"mediaType":335},{"_type":285,"asset":341},{"_createdAt":342,"_id":343,"_rev":344,"_type":291,"_updatedAt":342,"assetId":345,"extension":294,"metadata":346,"mimeType":329,"originalFilename":368,"path":369,"sha1hash":345,"size":370,"uploadId":371,"url":372},"2026-02-25T01:14:44Z","image-b0dd69760279ce96388720ff9c455a2c594b239e-1920x1080-png","FhGeqeprBf6xSLFzdSyED2","b0dd69760279ce96388720ff9c455a2c594b239e",{"_type":296,"blurHash":347,"dimensions":348,"hasAlpha":303,"isOpaque":84,"lqip":349,"palette":350,"thumbHash":367},"M88gTy-:0fIor@~UxtE2Ipo1IoRks:WYkB",{"_type":299,"aspectRatio":300,"height":301,"width":302},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACUUlEQVR4nCXNaW\u002FSYAAAYH4Bffu2b0sPKD1oofSAFlqOwpAVxjXObbApi3GbsMxjR1zMYtREY5aYGD\u002FpB\u002F+sgf2AJ09EU0XbVK2sbGSkoqPvVHPtRmHcDc5Pum9fDZaznfmwMh9W2g3HNlRFFgSBZRhEkjiEIJJJy55rVD2jUbFm\u002FeDiZO\u002FuYvzwZn7\u002Fenp92js7fLYYBdNeea\u002Fh+q6uZyRJ5FgWIbTFOStdr+S7zeJiWPuwnv58ePn3+9W\u002FHzd\u002FPq4eVwfvF+HppH60HwxCL\u002FANMyvLIscw5GbGQcTJZWqVfC\u002F0lwe7X25Pfn1efbu\u002F\u002FHp79ft2\u002FXgxu5zWj\u002Fvlw35lEHr1kmUbiixyLEOSxBbbZqrkmc26ezRq3F3Ob9bPJ8Nxq9mb97vrWXM1rZ0Og8V+MN4rhTWnkNNSEr\u002FFAMexSDqdzNtatWTtd4Lz5fBo0nOLVU13C05hOWp9Ohu\u002FW7SPB9Vx2w9reddS5SQboyDEsQ2WJT6ry24+Eza8xaTVCeuZrC0qhmm5i9Hg+sXouFPu1O3dillyNF1NJHgKkTj+hAWBUVOCocvlotlrBbWqJ8kplhdFKeW7TsO3\u002FZzi5ZS8IaUVTohTDA0JiOF4dIM5jhIEVpZ4y0gFZSdnGxyfIEkakSjJ05rEZFXe0pOawsc5RFP4RoIowLaYpkmWoXiOVuSEmVUlMYkQDSFBEpBnCDGOUiKjKZwoxBiaICAAIApAFMOiAIAIQpCmiViMTCQYWYqzbAxCCACOEBHnKIEnBR4JcSrOkTQFn3AU22AMw\u002F4DpAB+Min1cxsAAAAASUVORK5CYII=",{"_type":306,"darkMuted":351,"darkVibrant":354,"dominant":357,"lightMuted":358,"lightVibrant":360,"muted":362,"vibrant":365},{"_type":308,"background":352,"foreground":310,"population":353,"title":310},"#433c30",10.85,{"_type":308,"background":355,"foreground":310,"population":356,"title":310},"#411404",0.01,{"_type":308,"background":352,"foreground":310,"population":353,"title":310},{"_type":308,"background":359,"foreground":310,"population":356,"title":310},"#8c9499",{"_type":308,"background":361,"foreground":318,"population":322,"title":310},"#f7a082",{"_type":308,"background":363,"foreground":318,"population":364,"title":310},"#b5987f",5.89,{"_type":308,"background":366,"foreground":310,"population":322,"title":310},"#f0490e","TAgGDIIMZ3WfZJh0eGUZn5bQWQ==","ai_gen_1770421354269_1_edited_1770421930559.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",2570612,"tvcl7SX3IynbQ5kyM5T3Dtgl2eO1uC9a","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fb0dd69760279ce96388720ff9c455a2c594b239e-1920x1080.png",{"_type":36,"current":374},"creative-volume-is-the-performance-lever-not-targeting-not-bidding","Creative Volume Is the Performance Lever (Not Targeting, Not Bidding)",{"media":377,"slug":414,"title":416},{"image":378,"mediaType":335},{"_type":285,"asset":379},{"_createdAt":380,"_id":381,"_rev":382,"_type":291,"_updatedAt":380,"assetId":383,"extension":294,"metadata":384,"mimeType":329,"originalFilename":409,"path":410,"sha1hash":383,"size":411,"uploadId":412,"url":413},"2026-02-25T01:13:54Z","image-796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714-png","C5PqYZpKNm3ML5t3txlMwy","796da259e3d02d8dbdf964b9ffae9c6b66f55023",{"_type":296,"blurHash":385,"dimensions":386,"hasAlpha":84,"isOpaque":84,"lqip":390,"palette":391},"MILgk}=RjMI8xxQxsEtPR%t7%PMwW9%ORg",{"_type":299,"aspectRatio":387,"height":388,"width":389},1.781512605042017,714,1272,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAACrklEQVR4nEXSyW8bdRiHcf9h9FAEoghUpAAHVE4IyAEQF3oqEmoRaVGQKiEKLc3SNnFqe+J4MhnPvngm49hjp8ulPdB4iWd+s7h\u002FxFPFqcThuX706tW30q+\u002FJtqeE27NCbZLgmpJsFPSeVzQqRX4jQJPyvB3BV5T4LZSXDnFVVLsgwRbnZ2nz+i4KZUzzN8s8DYK3M0C90GO+yjH2cqwqxnWjsCqpVj1BKN+Srs25qB+wkHjBHV3hNaa0N6foqlTbHtGJdwu8TYLnLUC698c426Gfi\u002FDWBcLzJEEtpQusMb6c26vtPj15w2uX1tjdaVB9eExijxGVSdY9pRKWC3xHuTYGznWvRzj7xz9Toa5Jug0c0I1w9sX6NKUv1bbfPHZt3z47vu8985FLn90hT9W95D3T1C1MZZzBu6UuA9z3K2csFHS3ZsT7ZVEckHPKOiaOR1NYMpTbt\u002FcZenjJT69dIGlDy7wyaXL\u002FH5rB1n5D1UfY7oTKkGtWPzLreUctUuG7pxj\u002FzVDf07sFfS8nK6X4ekJ63dUfvz6G3746nOuLn\u002FJte++Z\u002F0fhX311QK03CmVTqNYPN+pC6J2QeyWDDtzYr8ksjNCSxA6AteYsbvd4c\u002FfrnPj6jIrPy1z\u002F8YvtKoOSvuEA310DvpSjv04xZFSunrOsFMwDAviICdyBYGdEDgpvjPDVJ+iSBLNrfvIG3cxHlXR5XgBqsbbC\u002F3m2SwSnGZK3814Fuc8H+Q8G2Q8HWY8GQiOzxoKBvGYQfySJ8MXHMcviMKXGNYrlPZocaG5AFsplpRg7SWEZkovEPRDQe9Q0IsER1FKt5vS7SXn9ROO4oTDfop3mKDZExRthGqMsL1TKoEqFsu35QRHOV+9055haTNM7RRDP8UwpxjWBMP+P\u002F1tmjVBM8eYzoSwm\u002FIG8H\u002FAVtAdxSUAAAAASUVORK5CYII=",{"_type":306,"darkMuted":392,"darkVibrant":395,"dominant":398,"lightMuted":401,"lightVibrant":402,"muted":405,"vibrant":407},{"_type":308,"background":393,"foreground":310,"population":394,"title":310},"#4c493c",0.25,{"_type":308,"background":396,"foreground":310,"population":397,"title":310},"#6e357f",0.66,{"_type":308,"background":399,"foreground":318,"population":400,"title":310},"#b4b4dc",19.9,{"_type":308,"background":399,"foreground":318,"population":400,"title":310},{"_type":308,"background":403,"foreground":318,"population":404,"title":310},"#b884ed",0.2,{"_type":308,"background":406,"foreground":318,"population":322,"title":310},"#9c9c6c",{"_type":308,"background":408,"foreground":310,"population":356,"title":310},"#5488c4","Screenshot 2025-04-09 at 10.49.43 AM.png","images\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",324784,"DAMmduu5Aa0KJfcqpsVcFIlCNjboqf6y","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F796da259e3d02d8dbdf964b9ffae9c6b66f55023-1272x714.png",{"_type":36,"current":415},"creative-is-the-new-targeting","The death of demographic targeting: Why your creative is now your best targeting tool",{"media":418,"slug":459,"title":461},{"image":419,"mediaType":335},{"_type":285,"asset":420},{"_createdAt":421,"_id":422,"_rev":423,"_type":291,"_updatedAt":424,"assetId":425,"extension":426,"metadata":427,"mimeType":453,"originalFilename":454,"path":455,"sha1hash":425,"size":456,"uploadId":457,"url":458},"2026-02-25T01:13:39Z","image-116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190-jpg","C5PqYZpKNm3ML5t3txlGuG","2026-02-25T01:13:40Z","116a6daee2dfac8b6167849c0a004d348b9822a0","jpg",{"_type":296,"blurHash":428,"dimensions":429,"hasAlpha":303,"isOpaque":84,"lqip":433,"palette":434},"MjOyw$Vr~Vt64:babHs.j[WXROtSWAWBkD",{"_type":299,"aspectRatio":430,"height":431,"width":432},1.8016806722689076,1190,2144,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABwAFBv\u002FEACYQAAEDAwMCBwAAAAAAAAAAAAEAAgMEBREGByESUSMxNUFSobH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAACBP\u002FEABoRAAIDAQEAAAAAAAAAAAAAAAACARFREgP\u002F2gAMAwEAAhEDEQA\u002FAGS8+lVXGfDPHdcLs\u002FQNk1Fcw6IUwDQBzn7SDVjNLLn4n8R7tpNJJqC8h7sgdIHsoEelmCx\u002FPpobBZmt8bH4E7SMealnZPdSPS4Kp0\u002F\u002F2Q==",{"_type":306,"darkMuted":435,"darkVibrant":438,"dominant":441,"lightMuted":442,"lightVibrant":444,"muted":447,"vibrant":450},{"_type":308,"background":436,"foreground":310,"population":437,"title":310},"#4b3930",5.15,{"_type":308,"background":439,"foreground":310,"population":440,"title":310},"#0f2538",1.43,{"_type":308,"background":436,"foreground":310,"population":437,"title":310},{"_type":308,"background":443,"foreground":318,"population":314,"title":318},"#d4cab1",{"_type":308,"background":445,"foreground":318,"population":446,"title":318},"#f5d5ba",0.67,{"_type":308,"background":448,"foreground":310,"population":449,"title":310},"#5476ac",0.12,{"_type":308,"background":451,"foreground":318,"population":452,"title":310},"#b79e43",0.77,"image\u002Fjpeg","blog.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",111033,"eabkqhairTdSnJN1e7dvWhWakzeI1Ee4","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F116a6daee2dfac8b6167849c0a004d348b9822a0-2144x1190.jpg",{"_type":36,"current":460},"creator-burnout-the-hidden-reason-your-ad-performance-is-suffering","Creator Burnout: The hidden reason your ad performance is suffering","hello@cuttable.com",{"ctaText":464,"disableForm":84,"heading":465,"modalLinkUrl":466,"redirectUrl":467,"subheading":468},"Start Free Trial","Ad Dominance Awaits.","https:\u002F\u002Fapp.cuttable.com\u002Fp\u002Fget-started","https:\u002F\u002Fwww.cuttable.com\u002Fthanks-for-joining-the-creative-revolution ","Fill in the form and we'll be in touch.",{"enabled":303,"popupImage":470,"popupImageMobile":507,"popupIntro":519,"popupText":528},{"_type":285,"asset":471},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":476,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},"2026-04-23T23:50:49Z","image-2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760-png","pn7GvmYaTH5iJ6kzuoJLjh","2f4ec6d03b3de852a3f3d938428f9ddceb5e9934",{"_type":296,"blurHash":477,"dimensions":478,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":483,"thumbHash":501},"MTKz6royp|ovXc?pjuIta{R*lWayVQj[j2",{"_type":299,"aspectRatio":479,"height":480,"width":481},1.763157894736842,760,1340,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAACrklEQVR4nIWSy09TURDG+R885yY+giYujBvjSqNuTFxo4luiK93oyijButFE8RGlrY8FgoZgFB9IuS1R4J7bS8CIFAWxiLSCiKCJER\u002FBR4haW8o9M5+5t+rCjYtfZr7JnC85M1NkQbyzSH63SGR9tMwpbWT\u002FYLlGTtFvTUbW0ka21a\u002FJQj+JrGKRVSSnFInnRYrFpCKZsyFdhxbozpmVOpFZr7szm\u002FWD3Bbdk9+mH7nbde9MiU+PR75E97ib9X1apR2ar\u002F23ML7bJMeKFORnBTEdpzncTWs5+amCO55U8b2BGu5\u002FFeHUmxin3jRxcqyBe1\u002Fc5L7Reu4bvcX9r+t5cCrMCb2G4zSbHIgfNonxIovkF0Wz8g4Vc1LvwZPxJtyK3ECj2YCuRCcSiS60t7ehufk2IpEGmGYjYrEoWqw76B+PoS+\u002FC3E9j22alVHaePXbUORtzOWHtBEDnyrR\u002FqgWHb1X0Pe8CT1pE53JG+jovQr7fg3srhq0ddfi7uPLePzhHBLuOtg02ze0tPAMxRdFMq8g2ZlZhPbPO+CMHIOTDqNt+AycoTCcdMgnngrBHgz60Rk+Aef9TtjTi6FIcpzkP4Yk+PbUQtQmdiNcW4fghRiC1SaCVVEEq6MFXRVF6KLp69ClelSrQzA\u002FLv3X0Puy4Rua75YifO0MDpYlEdifRqA0hQP70jhQmkLZ3iE\u002FD5QNIFA6iEDpU5ysrMPNsdWwtMFxiIJhYcty2iLJ0cklXNlymI+fbeLyoMXlQZuPVthcXqH4yOl4IffqFYqPhVr4vHmKIxPL2CZJDozClhWJSZuld5huS67YbXy\u002F3L0+ssG99myrT50X017c5uPlHteHN7mRtyvc5myxa5N3w\u002F4dvvRmONGq5TeLRMby5uBjZFr\u002Fw99eLTKKxE9F8qsiMfwLpMxvyvDwBVIAAAAASUVORK5CYII=",{"_type":306,"darkMuted":484,"darkVibrant":486,"dominant":489,"lightMuted":492,"lightVibrant":495,"muted":497,"vibrant":500},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},"#547c40",{"_type":308,"background":487,"foreground":310,"population":488,"title":310},"#4d6630",0.03,{"_type":308,"background":490,"foreground":318,"population":491,"title":318},"#b4fc14",33.69,{"_type":308,"background":493,"foreground":318,"population":494,"title":310},"#bbc5c7",0.38,{"_type":308,"background":496,"foreground":310,"population":356,"title":310},"#8470fc",{"_type":308,"background":498,"foreground":318,"population":499,"title":310},"#8ba959",0.6,{"_type":308,"background":490,"foreground":318,"population":491,"title":318},"Z5uFU4YPOFd\u002FdHT4eX1wKEhIiYdwmAg=","good ads, instantly.png","images\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",62360,"0ClDlTfNUeH1m2LDzUpvPLxm3nBbUUaP","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F2f4ec6d03b3de852a3f3d938428f9ddceb5e9934-1340x760.png",{"_type":285,"asset":508},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":509,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},{"_type":296,"blurHash":477,"dimensions":510,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":511,"thumbHash":501},{"_type":299,"aspectRatio":479,"height":480,"width":481},{"_type":306,"darkMuted":512,"darkVibrant":513,"dominant":514,"lightMuted":515,"lightVibrant":516,"muted":517,"vibrant":518},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},{"_type":308,"background":487,"foreground":310,"population":488,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"_type":308,"background":493,"foreground":318,"population":494,"title":310},{"_type":308,"background":496,"foreground":310,"population":356,"title":310},{"_type":308,"background":498,"foreground":318,"population":499,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},[520],{"_key":521,"_type":9,"children":522,"markDefs":527,"style":39},"bfbb93e38d5d",[523],{"_key":524,"_type":13,"marks":525,"text":526},"3f221e05b67b",[],"howdy! 👋🏻",[],[529,538,547],{"_key":530,"_type":9,"children":531,"markDefs":536,"style":537},"84e5c1d0550c",[532],{"_key":533,"_type":13,"marks":534,"text":535},"e98b401e9641",[],"Try Cuttable, free for 14 days.",[],"h2lower",{"_key":539,"_type":9,"children":540,"markDefs":545,"style":546},"4453012c5e71",[541],{"_key":542,"_type":13,"marks":543,"text":544},"72bae2004e5d",[],"for ecom brands spending thousands on meta.",[],"small",{"_key":548,"_type":9,"children":549,"markDefs":555,"style":39},"a081b440b924",[550],{"_key":551,"_type":13,"marks":552,"text":554},"a9cdecc530d0",[553],"e9877b715d77","book a demo",[556],{"_key":553,"_type":83,"blank":84,"buttonColour":68,"buttonIcon":557,"buttonSize":60,"linkType":86,"title":61},"",{"_type":559,"metaDescription":560,"ogImage":561},"seo","The AI ad creative production system for high-growth DTC brands. Scale Meta ad volume and variation without scaling headcount. Built for performance teams.",{"asset":562},{"_createdAt":472,"_id":473,"_rev":474,"_type":291,"_updatedAt":472,"assetId":475,"extension":294,"metadata":563,"mimeType":329,"originalFilename":502,"path":503,"sha1hash":475,"size":504,"uploadId":505,"url":506},{"_type":296,"blurHash":477,"dimensions":564,"hasAlpha":84,"isOpaque":303,"lqip":482,"palette":565,"thumbHash":501},{"_type":299,"aspectRatio":479,"height":480,"width":481},{"_type":306,"darkMuted":566,"darkVibrant":567,"dominant":568,"lightMuted":569,"lightVibrant":570,"muted":571,"vibrant":572},{"_type":308,"background":485,"foreground":310,"population":356,"title":310},{"_type":308,"background":487,"foreground":310,"population":488,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"_type":308,"background":493,"foreground":318,"population":494,"title":310},{"_type":308,"background":496,"foreground":310,"population":356,"title":310},{"_type":308,"background":498,"foreground":318,"population":499,"title":310},{"_type":308,"background":490,"foreground":318,"population":491,"title":318},{"blogs":574,"pages":590,"team":657},[575,576,577,415,578,460,579,580,581,582,374,583,584,585,586,587,588,337,589],"what-is-the-20-ad-head-start","beta-program-update","meta-creative-variation","ai-advertising-landscape-tools-agencies-creative-production-systems-2026","novblog2","whats-coming-to-cuttable-labs","novblog4","cuttables-new-credit-system-explained","creative-testing-strategy-teams","ai-creative-tools-that-work","decblog1","the-worlds-first-ai-creative-agency","meta-ad-creative-production-system","new-testimonial-ads","ai-just-killed-the-manifesto-ad-and-we-helped",[187,591,592,593,594,195,128,595,175,596,131,597,598,599,142,600,153,601,602,134,603,604,605,606,164,607,608,609,178,610,611,612,201,198,613,614,615,616,617,618,619,620,621,622,103,623,624,625,626,627,184,628,629,630,106,631,632,181,633,123,634,635,636,637,145,110,158,137,205,100,638,639,640,641,642,643,644,645,37,646,647,648,150,649,161,192,113,650,172,93,651,652,653,654,655,656],"platform-shopify-sync","pet-care","andromeda","outdoor-and-adventure","scaling-brands-meta","health-and-supplements","cuttable-vs-motion","meta-ai-production-system","coffee-club","cuttable-vs-adcreativeai","monos","thanks-for-joining-the-creative-revolution","cuttable-1000-ad-giveaway","platform-meta-publishing","platform-AI-editing","cuttable-vs-getads","cuttable-vs-bannerflow","cuttable-vs-chatgpt","tech-and-electronics","meta-ads","shoots-video","webstore-connect","scaling-brands","cuttable-vs-manta","modules","meta-ads-no-slop","platform","cuttable-vs-adcreative","cuttable-vs-creatopy","cuttable-shoots","early-stage","cuttable-vs-storyteq","cuttable-vs-canva","platform-brand-strategy","scaling-brands-DTC","cuttable-vs-heyparker","jewellery","platform-media-library","cuttable-vs-celtra","cuttable-pricing","how-it-works","sports-and-fitness","cuttable-vs-ember","media-agencies","cuttable-vs-marpipe","cuttable-vs-smartly","quitelike","use-my-copy","cuttable-vs-zeely","scaling-brands-ecomm","platform-ad-creation","ai-product-video-creation","linkedin","ai-ip-data-usage","e-commerce","creative-testing-platform","brand-control","bobby-case-study","sale-campaigns","20-ad-head-start","cuttable-vs-canva-grow","not-ready","cuttable-vs-marketer","service-businesses","cuttable-reviews","will-be-in-touch",[658,659,660,661,662,663,664,665,666,667,668,669,670,671,672,673,674],"charlotte-hicks","ciaran-alstowe","quinn-masters","tait-brown","niall-alstowe","silla-tan","sam-ayre","ant-white","josh-zhu","kyle-ruan","jessica-kapiten","vanessa-lai","sam-kroonenburg","jack-white","edward-ring","aaron-murphy","qian-tang",{"data":676,"sourceMap":-1},{"_createdAt":677,"_id":678,"_rev":679,"_system":680,"_type":97,"_updatedAt":683,"author":684,"content":721,"date":954,"hero":955,"isFeatured":303,"relatedBlogs":995,"seo":61,"slug":1083,"tag":1084,"title":1091},"2025-05-06T00:22:25Z","08a599bf-c517-4628-b994-0258fc189907","gQoTnOaC7QUrQ3YOxMCEJU",{"base":681},{"id":678,"rev":682},"C5PqYZpKNm3ML5t3txnPaq","2026-05-10T12:24:53Z",{"avatar":685,"name":719,"role":720},{"asset":686},{"_createdAt":687,"_id":688,"_rev":689,"_type":291,"_updatedAt":690,"assetId":691,"extension":294,"metadata":692,"mimeType":329,"originalFilename":714,"path":715,"sha1hash":691,"size":716,"uploadId":717,"url":718},"2026-02-25T01:13:02Z","image-5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500-png","n9jxN5mf0d4OX1bW130dXb","2026-02-25T01:13:03Z","5eaf585ab61b9bdbb146cc83442c15151b9dbf5d",{"_type":296,"blurHash":693,"dimensions":694,"hasAlpha":84,"isOpaque":303,"lqip":697,"palette":698},"eGE_?Sxu00D%~VR*oeo0Rka}0fRk=|xt%19aay-obIIpM|WV%Lt6IV",{"_type":299,"aspectRatio":695,"height":696,"width":696},1,1500,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAAEuUlEQVR4nI2Ua0yTZxTHX+pmponZh8UsukwQeqOFCrwCpaUtrYLCZPNWyabDBVGjOKWQcnfv3AABWwVaJkXKRVpAaLmsDqGWik0RmFoFtQ4QyCILbnOoG4iM9jlLiX5YAsTz8UmeX37nOef\u002FYNgCxWAwlnO5+DohPzgqLNQ\u002FJSTAuxhnkmW+DM\u002F9VOp6Fo1GW4VhGAl7yyJxOJy14SL2ge1b+c0x0cKBXZG8R1v5G4c5gT7dG5jkIqqX+1Y6nf7B20DdcBxfuWWLYPO+3ZH69K\u002F3TSqzEx2l+cnOgoxDTsmBnbOfhXMeB7LoNUwyOeK1qduiMIIgSNzN3HV7Y7Zl5mUeG+7UKebGbjc7x\u002FsNaKSnHt1oOucszIyfE0eGjgZuoOfgTLLXa8sFoa5DkkjEC0g8sk9r0BY9\u002F33QjP59chPmnvTB7K9d8OddHXTV5qDUwzunN3P9DWw\u002FH4GYwVi+FHBZVASPk5UUf\u002Fl6a9nMhN2EJoe6YHrUApP2dhi+Xg1mTTbKkXwxt21TcPdGf2b0Nhxf6epsIagbgWGkz7dHBOVlHmky1hdO3WhVoVuGcnjcq4NfTNXwU\u002Fn3UFMgQacle2djPuFfDQpgiRhLGQKAW\u002FrxWFalLKXG0lj4\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\u002FB66QzfBE9vP8qaNWtWYtj8cNzmrQQCwXtskegjdmiYIIATluHPDu3c9WnUX5UyqbO\u002F4wLYr1VDn6EEOjU5YChNg9zkWBQh5L2g0lkWT4p3lifVexPNfYPH\u002FHcWEiJ0Dwzh8XFOaBLODtX5BfMGfTZypvgCgTPj+FdgqpPDoEULdnMV9OjPgV6ZBkkH90BQUCDy8KJPuXvRhjwojB89qT4nyTS\u002F3RjODduPswVq\u002F2DuAxYe8oLpHzxHZQUi3wA2xOyMhqqzGXCnXQ32zmrobSqCyoJkiNkRCWQaE9a6U9DHnnSHB5n5jxfN9xHFm2X9Dyj0Y3KguZPKAAAAAElFTkSuQmCC",{"_type":306,"darkMuted":699,"darkVibrant":701,"dominant":703,"lightMuted":706,"lightVibrant":707,"muted":709,"vibrant":712},{"_type":308,"background":700,"foreground":310,"population":488,"title":310},"#502b27",{"_type":308,"background":702,"foreground":310,"population":356,"title":310},"#290904",{"_type":308,"background":704,"foreground":318,"population":705,"title":310},"#d0b69e",1.64,{"_type":308,"background":704,"foreground":318,"population":705,"title":310},{"_type":308,"background":708,"foreground":318,"population":356,"title":310},"#eca09f",{"_type":308,"background":710,"foreground":310,"population":711,"title":310},"#b08c69",0.59,{"_type":308,"background":713,"foreground":310,"population":356,"title":310},"#c4726a","Headshots-FA_0011_Ayresy.png","images\u002Fodbinyap\u002Fproduction_2026\u002F5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500.png",2770467,"Jke7sCPw54dg5v1cSK2PfzQbs3vgfVOI","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F5eaf585ab61b9bdbb146cc83442c15151b9dbf5d-1500x1500.png","Sam Ayre","Head of Marketing",[722,730,744,753,762,770,778,790,798,806,814,822,829,837,845,852,864,872,880,888,896,904,912,920,927,939,946],{"_key":723,"_type":9,"children":724,"markDefs":729,"style":39},"c3710f5c2da5",[725],{"_key":726,"_type":13,"marks":727,"text":728},"c7440db493be",[],"*12 months ago, this was an idea. today, it's how performance teams ship faster. Cuttable is now live with hundreds of brands across australia, new zealand, and the united states. performance doesn't pause. neither should your creative.",[],{"_key":731,"_type":9,"children":732,"markDefs":741,"style":743},"9eb4960eb680",[733,737],{"_key":734,"_type":13,"marks":735,"text":75},"5e7a36e1cb8b",[736,48],"eec75bf5014b",{"_key":738,"_type":13,"marks":739,"text":740},"90d48e23ca17",[48]," and see how we upgrade workflows, not just tools.",[742],{"_key":736,"_type":83,"blank":84,"buttonColour":68,"buttonIcon":557,"buttonSize":60,"href":466,"isButton":303,"linkType":86,"title":466},"h4",{"_key":745,"_type":9,"children":746,"markDefs":751,"style":752},"96075619df4d",[747],{"_key":748,"_type":13,"marks":749,"text":750},"70ca5c7e836c0",[48],"What's happened (Jan-Mar) ✅",[],"h3",{"_key":754,"_type":9,"children":755,"level":695,"listItem":760,"markDefs":761,"style":39},"5f7f98286934",[756],{"_key":757,"_type":13,"marks":758,"text":759},"f3ce52b2d4f80",[],"25 brands are now live in our Beta program and are creating ads through the Cuttable platform - we've got toothpaste brands to fragrance labels to travel companies as part of the Beta. 90% eCommerce-focused across the UK, US and Australia.","bullet",[],{"_key":763,"_type":9,"children":764,"level":695,"listItem":760,"markDefs":769,"style":39},"c3686abfc741",[765],{"_key":766,"_type":13,"marks":767,"text":768},"6e259d81db720",[],"First wave of creative is already cutting through on Meta.",[],{"_key":771,"_type":9,"children":772,"level":695,"listItem":760,"markDefs":777,"style":39},"ebf0e000f72b",[773],{"_key":774,"_type":13,"marks":775,"text":776},"10b2e2eda9090",[],"290 brands and agencies have joined the waitlist (growing 10% weekly)",[],{"_key":779,"_type":9,"children":780,"markDefs":789,"style":752},"e33e9e1956ab",[781,785],{"_key":782,"_type":13,"marks":783,"text":784},"eb0528d16fa10",[48],"Creative Direction: Copywriting",{"_key":786,"_type":13,"marks":787,"text":788},"eb0528d16fa11",[]," ✍️",[],{"_key":791,"_type":9,"children":792,"markDefs":797,"style":39},"bf5603eb130f",[793],{"_key":794,"_type":13,"marks":795,"text":796},"4b9cf3ada1170",[],"Now we have the first beta version of Cuttable in the hands of our trial brands and feedback is flowing, we're diving deeper into how Cuttable crafts copy that is agency-level, we are doing that by:",[],{"_key":799,"_type":9,"children":800,"level":695,"listItem":760,"markDefs":805,"style":39},"ba0d2e15e18a",[801],{"_key":802,"_type":13,"marks":803,"text":804},"d33add2c13820",[],"Training Cuttable to read a brand's existing messaging across channels – because great creatives study the brand bible before writing a single headline",[],{"_key":807,"_type":9,"children":808,"level":695,"listItem":760,"markDefs":813,"style":39},"1ef95738d37f",[809],{"_key":810,"_type":13,"marks":811,"text":812},"906809cc64e70",[],"Building brand-specific language guidelines – embracing the words that define a brand and killing the ones that dilute them",[],{"_key":815,"_type":9,"children":816,"level":695,"listItem":760,"markDefs":821,"style":39},"b1a0b113c6ca",[817],{"_key":818,"_type":13,"marks":819,"text":820},"2cc8305090e50",[],"Working with copywriters like Ant White to continue to train Cuttable. Ant is an award-winning creative director and founder of Sunday Gravy. He has developed campaigns for some of the world's most iconic brands and has been named among the 30 best creatives in the world by AdWeek.",[],{"_key":823,"_type":9,"children":824,"markDefs":828,"style":39},"de29c08277b7",[825],{"_key":826,"_type":13,"marks":827,"text":557},"b96b5b9a11cb",[],[],{"_key":830,"_type":9,"children":831,"markDefs":836,"style":39},"8e468ac50269",[832],{"_key":833,"_type":13,"marks":834,"text":835},"9ebc43d57d340",[246],"\"Great advertising has always been built on understanding a brand's voice at a deep level. We're teaching our AI to think like a seasoned creative director who can instantly tell when copy doesn't match the brand's personality. This isn't just about following tone guidelines – it's about truly capturing what makes each brand distinctive and memorable.\"",[],{"_key":838,"_type":9,"children":839,"markDefs":844,"style":39},"46aab29c8f61",[840],{"_key":841,"_type":13,"marks":842,"text":843},"b69b3ab95e000",[48],"— Paul Arena, Cuttable Head of Strategy (formerly at Ogilvy and TBWA)",[],{"_key":846,"_type":9,"children":847,"markDefs":851,"style":39},"43e6c887a4a1",[848],{"_key":849,"_type":13,"marks":850,"text":557},"634bed26a736",[],[],{"_key":853,"_type":9,"children":854,"markDefs":863,"style":752},"a887716479a9",[855,859],{"_key":856,"_type":13,"marks":857,"text":858},"bcc2a93fb3980",[48],"What else are we working on? (Apr-Jun)",{"_key":860,"_type":13,"marks":861,"text":862},"bcc2a93fb3981",[]," 🎯",[],{"_key":865,"_type":9,"children":866,"level":695,"listItem":760,"markDefs":871,"style":39},"bf92b53af14e",[867],{"_key":868,"_type":13,"marks":869,"text":870},"d68a2c37e13f0",[],"Introducing performance-driven creative (think product & sales ads) alongside brand-building creative",[],{"_key":873,"_type":9,"children":874,"level":695,"listItem":760,"markDefs":879,"style":39},"a7dcbfb0ee71",[875],{"_key":876,"_type":13,"marks":877,"text":878},"d60849ae74fb0",[],"Expanding the variety of ads in Cuttable with different ideas and formats",[],{"_key":881,"_type":9,"children":882,"level":695,"listItem":760,"markDefs":887,"style":39},"524b4962d3c0",[883],{"_key":884,"_type":13,"marks":885,"text":886},"6b88ac17f6050",[],"Refining how Cuttable selects and crops images for more compelling storytelling",[],{"_key":889,"_type":9,"children":890,"level":695,"listItem":760,"markDefs":895,"style":39},"13a9abdbfce5",[891],{"_key":892,"_type":13,"marks":893,"text":894},"c82c34dac6690",[],"Evolving the dashboard to showcase creative themes and campaign groupings",[],{"_key":897,"_type":9,"children":898,"level":695,"listItem":760,"markDefs":903,"style":39},"5110b5987f89",[899],{"_key":900,"_type":13,"marks":901,"text":902},"48bf9d0aebdd0",[],"Direct publishing to Meta (because great work deserves an audience)",[],{"_key":905,"_type":9,"children":906,"level":695,"listItem":760,"markDefs":911,"style":39},"0224304ce000",[907],{"_key":908,"_type":13,"marks":909,"text":910},"d25fa30fed910",[],"Bringing performance insights into the platform (because data tells us what's cutting through)",[],{"_key":913,"_type":9,"children":914,"level":695,"listItem":760,"markDefs":919,"style":39},"3d57a6a4d001",[915],{"_key":916,"_type":13,"marks":917,"text":918},"5e89c6d66c220",[],"Implementing UX refinements based on beta creative feedback sessions",[],{"_key":921,"_type":9,"children":922,"markDefs":926,"style":39},"ee3edeea81b2",[923],{"_key":924,"_type":13,"marks":925,"text":557},"0ace6f4915d7",[],[],{"_key":928,"_type":9,"children":929,"markDefs":938,"style":39},"02f9357b393e",[930,934],{"_key":931,"_type":13,"marks":932,"text":933},"defdd090682d0",[48],"Creative Director's Notes:",{"_key":935,"_type":13,"marks":936,"text":937},"defdd090682d1",[]," The brands getting the best results are using Cuttable like a proper creative testing ground – rapidly exploring territories rather than pixel-perfect polishing. Our friends at Mihan Aromatics went from being onboarded at 11AM to live in Meta in just 2 hours! That's the kind of turnaround that gets us excited.",[],{"_key":940,"_type":9,"children":941,"markDefs":945,"style":39},"6341b8ba1ded",[942],{"_key":943,"_type":13,"marks":944,"text":557},"6d7194fa435b",[],[],{"_key":947,"_type":9,"children":948,"markDefs":953,"style":39},"ddf6b71b3db4",[949],{"_key":950,"_type":13,"marks":951,"text":952},"e038b967b7710",[],"The work continues. The creative bar rises.",[],"2025-04-28",{"image":956,"mediaType":335},{"_type":285,"alt":957,"asset":958},"Beta Program Update",{"_createdAt":959,"_id":960,"_rev":961,"_type":291,"_updatedAt":959,"assetId":962,"extension":426,"metadata":963,"mimeType":453,"originalFilename":990,"path":991,"sha1hash":962,"size":992,"uploadId":993,"url":994},"2026-02-25T01:13:57Z","image-7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280-jpg","n9jxN5mf0d4OX1bW1313YP","7dd3ac3b868f61c624b0bd0bf8675cfd60027fff",{"_type":296,"blurHash":964,"dimensions":965,"hasAlpha":303,"isOpaque":84,"lqip":969,"palette":970},"eeLD}e%1InnhM{?wkEWAWBV@xqM{tRjYozR4xsayWVxuNJf+oLWBWB",{"_type":299,"aspectRatio":966,"height":967,"width":968},0.9140625,1280,1170,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAWABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAUGAgQHCP\u002FEACQQAAIBBAIBBAMAAAAAAAAAAAECAwAEBREGEjETUXGBFCFh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQF\u002F8QAHBEAAgMAAwEAAAAAAAAAAAAAAQIAAxETITGR\u002F9oADAMBAAIRAxEAPwDsuAllucTay9V0ygAVikSX8wcqU6s6EfFUTHcnXC4nFWskF5cyyqNMh8+5+qiOR8uyXF+a\u002FmupbCNbE9FU7Zvb53RJZXYBkVkZTL4LuPbLFfW46MVZdglT7GlePL3mWZfJXs8cksS3E7S9QPG6U6p0Nz5AKMT6Z32DN3T4+3hiigRo0C9zsmtzH5CG+K2OStllZkZVkA8bH9pSsqupF0gS3kYkAmRxtuJaWO5xU8ksQ9Mvpf3r7pSla60oRpAkxsYH2f\u002FZ",{"_type":306,"darkMuted":971,"darkVibrant":974,"dominant":977,"lightMuted":980,"lightVibrant":981,"muted":984,"vibrant":987},{"_type":308,"background":972,"foreground":310,"population":973,"title":310},"#46342b",3.57,{"_type":308,"background":975,"foreground":310,"population":976,"title":310},"#060614",0.44,{"_type":308,"background":978,"foreground":318,"population":979,"title":310},"#cec4b4",6.12,{"_type":308,"background":978,"foreground":318,"population":979,"title":310},{"_type":308,"background":982,"foreground":318,"population":983,"title":318},"#ecd697",0.63,{"_type":308,"background":985,"foreground":310,"population":986,"title":310},"#59759b",0.06,{"_type":308,"background":988,"foreground":310,"population":989,"title":310},"#ac8e4b",4.7,"IMG_5030.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280.jpg",312194,"WohwIhPSLdURVZkGXWlVNSq6smqByOdc","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F7dd3ac3b868f61c624b0bd0bf8675cfd60027fff-1170x1280.jpg",[996,1040],{"date":997,"media":998,"slug":1035,"tag":1036,"title":1039},"2026-02-09",{"image":999,"mediaType":335},{"_type":285,"asset":1000},{"_createdAt":1001,"_id":1002,"_rev":1003,"_type":291,"_updatedAt":1001,"assetId":1004,"extension":294,"metadata":1005,"mimeType":329,"originalFilename":1030,"path":1031,"sha1hash":1004,"size":1032,"uploadId":1033,"url":1034},"2026-02-25T01:14:12Z","image-a798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080-png","n9jxN5mf0d4OX1bW131FCu","a798bba5dd3c9b226885d2b191b0d9f271667f78",{"_type":296,"blurHash":1006,"dimensions":1007,"hasAlpha":303,"isOpaque":84,"lqip":1008,"palette":1009,"thumbHash":1029},"MdI}Lt~AW.IpIV?FxYj@WBjZOFWXRjayof",{"_type":299,"aspectRatio":300,"height":301,"width":302},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsTAAALEwEAmpwYAAACqklEQVR4nAGfAmD9AL6rmdG3nebIo\u002FXbsPrrxPrsyvbfu+vNr9zCrMy6rb+2rrOxraaop5een42YmoaUl36QlXiLknKGjmyCigDXupnkxp\u002Fw1Kf34bX57Mv57NHz4L7q0K3gxKXUuqPItKO8raCuo5mim5GalY2Vk4ySkoyQkoyPkYyOkYwAvKF8w6mByrCE0beL2b2V2LqWyKqHtJl5ootxkoBthXhqeXFmbmhfZWFZYF1VXVxVX15XZmRccG1kenVqAHJkTHppTodvTph3UKl\u002FVKp9UpRsSnZaQl9NPk1FO0A+OTc3NS4wLycsKyMpKSIoKSMpKiYtLiw0NDQ7OQCAa1GLclKXeFKlf1O3jFm6jFqjd0+HYURxVUFfTT5URjxNQjpCOjQ5NTA1NDE1NTM2NzY3Ozo6QD9BR0UAwaSCyqqEz62C07GC4cGQ5cSX0Kt\u002FuJFqo4FiiG1WfGZUhG9bfmtbdGZYcWVac2lfdW1leHNrfXhxhH92AN3DpuXKqerOqu7Vrvbkwffoyu3Wst6\u002FmL6ff492X4VwXqWQe7Shjq2djqeajaSaj6GZkJ6YkZqWj5aTjgDItaPSvafexavoz7Hx3L704sXx2brlx6q3nIZ5ZlduYFWZjIG0qZ+upp+in5mZmZaQk5GFi4x6g4Rwe34AmZONppuRtqWXxa+c0bmi176l1bukzLOjrZuPe3Fqb2tniYiGkZSThYqMd4GEbHl9YnB2VmhvS19nQ1lhAGVsb29zc358eYuFfpaLgpyPhJyPhpmPio+KiHp7e290d293fGVwdVZka0pbY0BSXDhLVS9FTic\u002FSSI7RAA+TVNFUVZOWFxXX2FfZGRkZmZkZ2hiZ2pfZWtZYmlQXGRGVF07SVIwQUooO0UhNT8bMDoVLDYRKDIOJS+azFK9GXVi2QAAAABJRU5ErkJggg==",{"_type":306,"darkMuted":1010,"darkVibrant":1013,"dominant":1016,"lightMuted":1017,"lightVibrant":1020,"muted":1023,"vibrant":1026},{"_type":308,"background":1011,"foreground":310,"population":1012,"title":310},"#594332",4.28,{"_type":308,"background":1014,"foreground":310,"population":1015,"title":310},"#10232e",1.5,{"_type":308,"background":1011,"foreground":310,"population":1012,"title":310},{"_type":308,"background":1018,"foreground":318,"population":1019,"title":310},"#c7af99",3.72,{"_type":308,"background":1021,"foreground":318,"population":1022,"title":318},"#f4c27b",0.5,{"_type":308,"background":1024,"foreground":310,"population":1025,"title":310},"#97735a",2.18,{"_type":308,"background":1027,"foreground":318,"population":1028,"title":310},"#ce995e",2.43,"oBgSHIR8ZoeKeHh4ho9\u002FnPO1KA==","ai_gen_1769665633463_16_edited_1769683454890.png","images\u002Fodbinyap\u002Fproduction_2026\u002Fa798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080.png",2144194,"lnkpvSNepcTGEDaFWfljHUqb9SfCXzlX","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002Fa798bba5dd3c9b226885d2b191b0d9f271667f78-1920x1080.png",{"_type":36,"current":582},{"bgColour":1037,"title":1038},"beige","Company Update","Cuttable's new credit system explained",{"date":1041,"media":1042,"slug":1080,"tag":1081,"title":1082},"2025-08-11",{"image":1043,"mediaType":335},{"_type":285,"asset":1044},{"_createdAt":1045,"_id":1046,"_rev":1047,"_type":291,"_updatedAt":1048,"assetId":1049,"extension":426,"metadata":1050,"mimeType":453,"originalFilename":1075,"path":1076,"sha1hash":1049,"size":1077,"uploadId":1078,"url":1079},"2026-02-25T01:15:02Z","image-5736ab034439e49685f07862c83f605bd095277e-4896x3264-jpg","C5PqYZpKNm3ML5t3txlusS","2026-02-25T01:15:03Z","5736ab034439e49685f07862c83f605bd095277e",{"_type":296,"blurHash":1051,"dimensions":1052,"hasAlpha":303,"isOpaque":84,"lqip":1055,"palette":1056},"VUIX]YV?%MSOS5~qaeWCa#NGR.R*RPoLad%3bGofoLt6",{"_type":299,"aspectRatio":1015,"height":1053,"width":1054},3264,4896,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAYHBAX\u002FxAAkEAACAgEDBAIDAAAAAAAAAAABAgMEAAURMQYSFSETIzJRYf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAIBA\u002F\u002FEABoRAQADAAMAAAAAAAAAAAAAAAEAERICMUH\u002F2gAMAwEAAhEDEQA\u002FAGpbVqlsks32ysqjceztycw9O6\u002Fda\u002FqRsyx9schVRL+JHAxEvNfv2w3kZogqsAFH75zn6dStRTWYfIStGYewgj+5kce241KCpfdMaS5VErJAxBKkrxhk16a1y\u002Fo+nGrXlV0+Rn3ddz72wy6qHC+z\u002F9k=",{"_type":306,"darkMuted":1057,"darkVibrant":1060,"dominant":1063,"lightMuted":1064,"lightVibrant":1066,"muted":1069,"vibrant":1072},{"_type":308,"background":1058,"foreground":310,"population":1059,"title":310},"#56433b",5.76,{"_type":308,"background":1061,"foreground":310,"population":1062,"title":310},"#234969",0.31,{"_type":308,"background":1058,"foreground":310,"population":1059,"title":310},{"_type":308,"background":1065,"foreground":318,"population":973,"title":310},"#d0c5b3",{"_type":308,"background":1067,"foreground":318,"population":1068,"title":310},"#d5845e",0.72,{"_type":308,"background":1070,"foreground":310,"population":1071,"title":310},"#ae7d64",0.92,{"_type":308,"background":1073,"foreground":310,"population":1074,"title":310},"#216aa6",0.17,"team.jpg","images\u002Fodbinyap\u002Fproduction_2026\u002F5736ab034439e49685f07862c83f605bd095277e-4896x3264.jpg",6036933,"lDZPFDVWBBrteCJh8rGK3nETz4t6AxGm","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fodbinyap\u002Fproduction_2026\u002F5736ab034439e49685f07862c83f605bd095277e-4896x3264.jpg",{"_type":36,"current":586},{"bgColour":1037,"title":1038},"We’ve Raised $10M & Launched the World’s Best AI Creative Agency for Growing Brands",{"_type":36,"current":576},{"_createdAt":1085,"_id":1086,"_rev":1087,"_type":1088,"_updatedAt":1089,"bgColour":1037,"orderRank":1090,"title":1038},"2025-05-06T00:23:44Z","2e884beb-d9d4-4e1b-bcb3-4a8549682233","n9jxN5mf0d4OX1bW13065K","tag","2025-05-06T00:23:51Z","0|10002g:","An update on our current trial with 25 ecomm brands"]